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Marketing Pinotage to South African student millennials
16 references·2 citing·50 second hop
Marketing Pinotage to South African student millennials (2018)Marketing Pinotage to South African stude…Domain-specific market segmentation: a wine-related lifestyle (WRL) approach (2017)Domain-specific market segmen…Are today's Millennials splintering into a new generational cohort? Maybe! (2013)Are today's Millennials splin…Generation Y preferences for wine (2012)Generation Y preferences for …Market Orientation in Food and Agriculture (2011)Market Orientation in Food an…Label design: impact on millennials' perceptions of wine (2011)Label design: impact on mille…Do Millennial generation's wine preferences of the “New World” differ from the “Old World”? (2011)Do Millennial generation's wi…Consumer behaviour and sensory preference differences: implications for wine product marketing (2011)Consumer behaviour and sensor…Sensing or knowing? (2008)Sensing or knowing?Do More Expensive Wines Taste Better? Evidence from a Large Sample of Blind Tastings (2008)Do More Expensive Wines Taste…Women wine consumers: information search and retailing implications (2007)Women wine consumers: informa…Market segment analysis to target young adult wine drinkers (2006)Market segment analysis to ta…State of the vitiviniculture world market (2003)State of the vitiviniculture …The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…Marketing Planning for Wine (1990)Marketing Planning for WineConceptual model of the quality perception process (1990)Conceptual model of the quali…Market segmentation (1987)Market segmentationWine Purchasing Drivers of Young Bulgarians - an Empirical Study (2020)Wine Purchasing Drivers of Yo…Investigating the Female Role in the Wine Sector: Business Administration Perspective on a Decade of Research (2010–2019) (2020)Investigating the Female Role…Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach (2002)The dimensions of wine quality (2007)Message on a bottle: The relative influence of wine back label information on wine choice (2009)Consumer behaviour for wine 2.0: A review since 2003 and future directions (2012)Examining the role of wine brand love on brand loyalty: A multi-country comparison (2015)What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain (2017)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Basic Marketing: A Global-managerial Approach (1992)Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)Consumer preferences of wine in Italy applying best‐worst scaling (2009)Consumers wine preferences according to purchase occasion: Personal consumption and gift-giving (2018)The relationships of wine promotion, customer satisfaction, and behavioral intention: The moderating roles of customers' gender and age (2019)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (2014)Advances in Consumer Research (2025)Essays on the Sociology of Knowledge. 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An Integrative Framework of Processes and States (2012)The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)Status, Quality, and Social Order in the California Wine Industry (1999)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)A Reference-Dependent Model of the Price–Quality Heuristic (2013)Wine Prices and Quality Ratings: A Meta‐regression Analysis (2014)Status Games: Market Driving through Social Influence in the U.S. Wine Industry (2018)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)A Theory of Cognitive Dissonance (1957)Attitudinal and normative variables as predictors of specific behavior. (1973)Selecting a hotel and determining salient quality attributes: a preliminary study of mature british travellers (2000)Segmenting Sport Fans Using Brand Associations: A Cluster Analysis (2007)Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research (2008)Determinants of product and process innovation in small food manufacturing1The content of the paper is the responsibility of the first three authors. firms1 (2004)Determinants of halal meat consumption in France (2007)Product and process innovation in the Italian food industry (2010)Spanish wine consumer behavior: A choice experiment approach (2006)Modeling Global Wine Markets to 2018: Exchange Rates, Taste Changes, and China's Import Growth (2013)Millennial consumers’ wine consumption and purchasing habits and attitude towards wine innovation (2018)Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors (2007)Millennial generation attitudes to sustainable wine: an exploratory study on Italian consumers (2013)
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References

  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
  • 1990Conceptual model of the quality perception process689 cited
  • 2011Market Orientation in Food and Agriculture338 cited
  • 2011Consumer behaviour and sensory preference differences: implications for wine product marketing250 cited
  • 2006Market segment analysis to target young adult wine drinkers210 cited
  • 2008Do More Expensive Wines Taste Better? Evidence from a Large Sample of Blind Tastings203 cited
  • 1987Market segmentation203 cited
  • 2013Are today's Millennials splintering into a new generational cohort? Maybe!152 cited
  • 2007Women wine consumers: information search and retailing implications135 cited
  • 2003State of the vitiviniculture world market112 cited
  • 1990Marketing Planning for Wine104 cited
  • 2011Do Millennial generation's wine preferences of the “New World” differ from the “Old World”?86 cited
  • 2012Generation Y preferences for wine72 cited
  • 2008Sensing or knowing?57 cited
  • 2011Label design: impact on millennials' perceptions of wine48 cited
  • 2017

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Domain-specific market segmentation: a wine-related lifestyle (WRL) approach
46 cited

Cited by

  • 2020Investigating the Female Role in the Wine Sector: Business Administration Perspective on a Decade of Research (2010–2019)2 cited
  • 2020Wine Purchasing Drivers of Young Bulgarians - an Empirical Study0 cited