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Communicating value to enhance service visualization
16 references·1 citing·44 second hop
Communicating value to enhance service visualization (2018)Communicating value to enhance service vi…Mapping the reasons for resistance to Internet banking: A means-end approach (2007)Mapping the reasons for resis…Managing the co-creation of value (2007)Managing the co-creation of v…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…Logistics Research Methods: Employing Structural Equation Modeling to Test for Construct Validity (1999)Logistics Research Methods: E…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems (1995)Measuring subjective meaning …Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based…An Index of Factorial Simplicity (1974)An Index of Factorial Simplic…Understanding the perceived satisfaction and revisiting intentions of lodgers in a restricted service scenario: evidence from the hotel industry in quarantine (2021)Understanding the perceived s…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advances in Consumer Research (2025)Measuring the Involvement Construct (1985)The Effects of Product Class Knowledge on Information Search Behavior (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Service-dominant logic: continuing the evolution (2007)Customer Engagement (2011)Institutions and axioms: an extension and update of service-dominant logic (2015)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Statistical principles in experimental design. (1962)A Theory of Cognitive Dissonance (2017)Elimination by aspects: A theory of choice. (1972)Situational Variables and Consumer Behavior (1975)Cognition and Categorization (1979)An Exploration of High-Risk Leisure Consumption Through Skydiving (1993)A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? (2009)A model of perceived image, memorable tourism experiences and revisit intention (2017)Little Jiffy, Mark Iv (1974)Development and validation of a scale for measuring state self-esteem. (1991)Exploratory Factor Analysis: A Guide to Best Practice (2018)Consumer Evaluations of Brand Extensions (1990)
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1974An Index of Factorial Simplicity14,857 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2007Managing the co-creation of value3,467 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1982A Means-End Chain Model Based on Consumer Categorization Processes1,985 cited
  • 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
  • 1999Logistics Research Methods: Employing Structural Equation Modeling to Test for Construct Validity1,354 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited

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1995
Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems
612 cited
  • 2007Mapping the reasons for resistance to Internet banking: A means-end approach530 cited
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    • 2021Understanding the perceived satisfaction and revisiting intentions of lodgers in a restricted service scenario: evidence from the hotel industry in quarantine34 cited