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Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context

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References

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1982How Advertising Works: A Planning Model552 cited
2007

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Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer

501 cited

2006The company‐cause‐customer fit decision in cause‐related marketing386 cited

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