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Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service
15 references·11 citing·34 second hop
Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service (2018)Customer Journey Mapping as a New Way to …Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Understanding Customer Experience (2015)Understanding Customer Experi…Perspectives on Thinking, Learning, and Cognitive Styles (2014)Perspectives on Thinking, Lea…Customer experience modeling: from customer experience to service design (2012)Customer experience modeling:…NSD Processes and Practices in Experiential Services* (2010)NSD Processes and Practices i…Learning together: Kolb's experiential theory and its application (2010)Learning together: Kolb's exp…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Lovemarks: The Future Beyond Brands (2004)Lovemarks: The Future Beyond …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Managing the Total Customer Experience (2002)Managing the Total Customer E…Digital Natives, Digital Immigrants Part 2: Do They Really Think Differently? 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References

  • 1983Experiential Learning : Experience as the Source of Learning and Development33,193 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2001Digital Natives, Digital Immigrants Part 2: Do They Really Think Differently?4,031 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
  • 2014Perspectives on Thinking, Learning, and Cognitive Styles1,143 cited
  • 2002Managing the Total Customer Experience1,061 cited
  • 2015Understanding Customer Experience805 cited
  • 2004Lovemarks: The Future Beyond Brands530 cited
  • 1988The involvement—commitment model: Theory and implications487 cited
  • 2012Customer experience modeling: from customer experience to service design363 cited
  • 2010Learning together: Kolb's experiential theory and its application201 cited
  • 2010NSD Processes and Practices in Experiential Services*

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179 cited

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  • 2023Network-based exploratory data analysis and explainable three-stage deep clustering for financial customer profiling15 cited
  • 2022Digital Transformation for Improving Customer Experience14 cited
  • 2023“Hacking marketing”: how do firms develop marketers' expertise and practices in a digital era?14 cited
  • 2023Regulation of data-driven marketing and management theory: bibliometric analysis, systematic literature review and research agenda12 cited
  • 2023Portfolio design for home healthcare devices production using a new data-driven optimization methodology9 cited
  • 2021How Can Firms Effectively Use Technology in Customer Journey Management7 cited
  • 2023MARKETING CURRICULUM DESIGN AND CAREER OUTCOMES7 cited
  • 2023Promoting Experiential Learning in a Services Marketing Class Through the Integration of Service Design6 cited