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The Dynamics of a Marketing Orientation in Transition Economies: A Study of Russian Firms

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References

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1983

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Some Tests of the Effectiveness and Functional Attributes of Miles and Snow's Strategic Types

1,211 cited

1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited

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2002From market failure to marketing failure: market orientation as the key to deep outreach in microfinance123 cited
1999Marketing Issues and Challenges in Transitional Economies118 cited
2001Market Orientation62 cited
2002Exploring Market Driving: A Case Study of De Beers in China54 cited
2014Antecedents and consequences of strategic green marketing orientation52 cited
2017Customer orientation as a multidimensional construct: Evidence from the Russian markets50 cited
1998Business strategy, organizational culture, and market orientation49 cited
2002Measuring Market Orientation: Exploring a Market Oriented Approach46 cited