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Marketing hasta la última definición de la AMA (American Marketing Association)
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Marketing hasta la última definición de la AMA (American Marketing Association) (2014)Marketing hasta la última definición de l…A History of Marketing Thought (2009)A History of Marketing ThoughtFundamentos de marketing (2007)Fundamentos de marketingMarketing: conceptos y estrategias (2000)Marketing: conceptos y estrat…Social Marketing: An Approach to Planned Social Change (1997)Social Marketing: An Approach…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…Social Exchange in Marketing (1975)Social Exchange in MarketingBook Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Book Review: Marketing Manage…A Generic Concept of Marketing (1972)A Generic Concept of MarketingSocial Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…A New Form of Marketing Myopia: Rejoinder to Professor Luck (1969)A New Form of Marketing Myopi…Marketing in the American Economy (1952)Marketing in the American Eco…Can Marketing Be a Science? (1951)Can Marketing Be a Science?Towards a Theory of Marketing (1948)Towards a Theory of MarketingAdvertising Principles and Practice (1948)Advertising Principles and Pr…Mass communication popular taste and organized social action. (1948)THE PLANNING OF CHANGE (1969)Brand orientation in the charity sector: a framework for discussion and research (2001)Community-Based Interventions (2002)Brand trust and image: effects on customer satisfaction (2017)Firm Resources and Sustained Competitive Advantage (1991)Customer value: The next source for competitive advantage (1997)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)A framework of sustainable supply chain management: moving toward new theory (2008)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Green marketing philosophy: a study of Spanish firms with ecolabels (2005)Fundamentos del marketing (2013)Rural Tourism and the Sustainable Development Goals. A Study of the Variables That Most Influence the Behavior of the Tourist (2021)Breaking Free from Product Marketing (1977)Service logic revisited: who creates value? And who co‐creates? (2008)The 4P Classification of the Marketing Mix Revisited (1992)Modeling the Determinants and Effects of Creativity in Advertising (2007)Twitter power: Tweets as electronic word of mouth (2009)Means-end chains as goal hierarchies (1997)Customer Confusion: The Mobile Phone Market (2000)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Understanding Service Convenience (2002)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)
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References

  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition2,447 cited
  • 1969Broadening the Concept of Marketing2,290 cited
  • 1972A Generic Concept of Marketing1,429 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,427 cited
  • 1969Broadening the Concept of Marketing1,048 cited
  • 2007Fundamentos de marketing993 cited
  • 1948Advertising Principles and Practice330 cited
  • 2000Marketing: conceptos y estrategias276 cited
  • 1997Social Marketing: An Approach to Planned Social Change255 cited
  • 1969A New Form of Marketing Myopia: Rejoinder to Professor Luck166 cited
  • 2009A History of Marketing Thought160 cited
  • 1975Social Exchange in Marketing124 cited
  • 1952Marketing in the American Economy113 cited
  • 1951Can Marketing Be a Science?102 cited
  • 1948Towards a Theory of Marketing82 cited

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