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A Technology Whose Time Has Come or the Same Old Litter on a Stick? An Analysis of Changeable Message Billboards
13 references·0 citing·42 second hop
A Technology Whose Time Has Come or the Same Old Litter on a Stick? An Analysis of Changeable Message Billboards (1997)A Technology Whose Time Has Come or the S…The History of Outdoor Advertising Regulation in the United States (1995)The History of Outdoor Advert…The proceedings of the 1994 conference of the American Academy of Advertising (1994)The proceedings of the 1994 c…Regulatory Issues in Outdoor Advertising: A Content Analysis of Billboards (1994)Regulatory Issues in Outdoor …The Information Content of Newspaper Advertising (1992)The Information Content of Ne…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data (1990)Intercoder Reliability Estima…A Situational View of Information Content in TV Advertising in the U. S. and U. K. (1989)A Situational View of Informa…Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987)Cultural Differences and Adve…Analysis of Information Content in U.S. and Japanese Magazine Advertising (1986)Analysis of Information Conte…Information Content in Print Advertising (1979)Information Content in Print …Content Analysis in Consumer Research (1977)Content Analysis in Consumer …An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…The Impact of Television Advertising: Learning Without Involvement (1965)A Generic Concept of Marketing (1972)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)A Coefficient of Agreement for Nominal Scales (1960)Statistical principles in experimental design. (1962)Content Analysis: An Introduction to its Methodology. (1984)Conducting content‐analysis based literature reviews in supply chain management (2012)Demystifying Content Analysis (2020)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)The Handbook of Social Psychology (1969)Emotion: A Psychoevolutionary Synthesis (1980)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes (2000)The Horizontal/Vertical Distinction in Cross‐Cultural Consumer Research (2006)Advances in Consumer Research (2025)Characteristics of TV Commercials Perceived as Informative (1982)Cultural Differences in Message Strategies: A Comparison between American and Japanese TV Commercials (1993)Coefficient Alpha and the Internal Structure of Tests (1951)Legal and social safeguards against opportunism in exchange (1999)Theoretical Foundations of an International Entrepreneurial Culture (2003)Maternal Warmth Moderates the Link Between Physical Punishment and Child Externalizing Problems: A Parent - Offspring Behavior Genetic Analysis (2006)Feeling and thinking: Preferences need no inferences. (1980)Advances in Consumer Research (1983)Standardization versus adaptation of international advertising strategies: Towards a framework (1997)The effectiveness of environmental claims for services advertising (2006)Exploring the disseminating behaviors of eWOM marketing: persuasion in online video (2012)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Magazine Advertising: An Analysis of Its Information Content (1981)Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials (1992)FTC Regulatory Activity and the Information Content of Advertising (1998)Does environmental advertising reflect integrated marketing communications?: An empirical investigation (1996)Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (2004)Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries (2010)
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References

  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1987Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising284 cited
  • 1990Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data175 cited
  • 1986Analysis of Information Content in U.S. and Japanese Magazine Advertising138 cited
  • 1989A Situational View of Information Content in TV Advertising in the U. S. and U. K.101 cited
  • 1994The proceedings of the 1994 conference of the American Academy of Advertising72 cited
  • 1979Information Content in Print Advertising42 cited
  • 1995The History of Outdoor Advertising Regulation in the United States26 cited
  • 1994Regulatory Issues in Outdoor Advertising: A Content Analysis of Billboards24 cited
  • 1992The Information Content of Newspaper Advertising22 cited

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