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Characters’ persuasion effects in advergaming
16 references·3 citing·45 second hop
Characters’ persuasion effects in advergaming (2019)Characters’ persuasion effects in adverga…Trust, trustworthiness, and trust propensity: A meta-analytic test of their unique relationships with risk taking and job performance. (2007)Trust, trustworthiness, and t…The Motivational Pull of Video Games: A Self-Determination Theory Approach (2006)The Motivational Pull of Vide…Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services (2004)Consumer trust in B2C e-Comme…Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Developing and Validating Tru…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Familiarity, Confidence, Trust: Problems and Alternatives (2000)Familiarity, Confidence, Trus…E-commerce: the role of familiarity and trust (2000)E-commerce: the role of famil…An Integrative Model Of Organizational Trust (1995)An Integrative Model Of Organ…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…Matching People and Organizations: Selection and Socialization in Public Accounting Firms (1991)Matching People and Organizat…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…A new scale for the measurement of interpersonal trust1 (1967)A new scale for the measureme…What is in a game? The impact of advergame design and reward elements on gamers' brand patronage (2023)What is in a game? The impact…Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity (2021)Social media advertising endo…Identifying the success factors of advergames: a mixed-method approach (2020)Identifying the success facto…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)The Commitment-Trust Theory of Relationship Marketing (1994)Not So Different After All: A Cross-Discipline View Of Trust (1998)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Nebraska Symposium on Motivation, 1961 (1963)The Approval Motive: Studies in Evaluative Dependence (1965)Adult attachment, working models, and relationship quality in dating couples. 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References

  • 1995An Integrative Model Of Organizational Trust15,026 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology5,540 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
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  • 1967A new scale for the measurement of interpersonal trust13,501 cited
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  • 2007Trust, trustworthiness, and trust propensity: A meta-analytic test of their unique relationships with risk taking and job performance.2,603 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
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  • 2004Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services

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2,025 cited
  • 2000Familiarity, Confidence, Trust: Problems and Alternatives1,736 cited
  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
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    • 2021Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity120 cited
    • 2023What is in a game? The impact of advergame design and reward elements on gamers' brand patronage14 cited
    • 2020Identifying the success factors of advergames: a mixed-method approach9 cited