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Loyalty program activity: make B2B customers buy more
16 references·3 citing·38 second hop
Loyalty program activity: make B2B customers buy more (2019)Loyalty program activity: make B2B custom…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Building and sustaining profitable customer loyalty for the 21st century (2004)Building and sustaining profi…Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Balancing Acquisition and Ret…Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Understanding the Effect of C…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty (2003)Effects of Loyalty Programs o…Customer loyalty and customer loyalty programs (2003)Customer loyalty and customer…Why business models matter. (2002)Why business models matter.Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)Earning the Right to Indulge:…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Implications of Loyalty Progr…Research Methodology: A Step-by-Step Guide for Beginners (1999)Research Methodology: A Step-…Loyalty programs and their impact on repeat-purchase loyalty patterns (1997)Loyalty programs and their im…Do Customer Loyalty Programs Really Work (1997)Do Customer Loyalty Programs …Capturing the value of supplementary services (1995)Capturing the value of supple…Zero defections: quality comes to services. (1990)Zero defections: quality come…The role of value co-creation on retailer loyalty and omni-channel shopping frequency (2024)The role of value co-creation…Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective (2023)Impact of Financial and Nonfi…Positioning strategies for B2B service markets (2022)Positioning strategies for B2…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)An empirical analysis of the antecedents of electronic commerce service continuance (2001)Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics (2002)"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors (2004)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Whence Consumer Loyalty? (1999)A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics (2006)An Examination of Moderator Effects in the Four-Stage Loyalty Model (2006)Customer loyalty: a review and future directions with a special focus on the hospitality industry (2015)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The reliability of a two-item scale: Pearson, Cronbach, or Spearman-Brown? (2012)Toward a theory of customer engagement marketing (2016)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Marketing Research (1970)Partnering as a Focused Market Strategy (1991)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Double Jeopardy Revisited (1990)Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France (2001)When Does Commitment Lead to Loyalty? (2003)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)How to research (2010)International Focus Group Research: A Handbook for the Health and Social Sciences (2010)Importance–performance analysis in tourism: A framework for researchers (2014)Business Model Design: An Activity System Perspective (2009)From Strategy to Business Models and onto Tactics (2010)Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)
this work references cited by second hop

References

  • 1990Zero defections: quality comes to services.5,373 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 1999Research Methodology: A Step-by-Step Guide for Beginners3,454 cited
  • 2002Why business models matter.2,977 cited
  • 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development1,490 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited
  • 1997Do Customer Loyalty Programs Really Work1,043 cited
  • 2003Customer loyalty and customer loyalty programs858 cited
  • 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards835 cited
  • 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
  • 1995Capturing the value of supplementary services770 cited
  • 2004Building and sustaining profitable customer loyalty for the 21st century760 cited

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2004
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
751 cited
  • 2003Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty732 cited
  • Cited by

    • 2022Positioning strategies for B2B service markets19 cited
    • 2023Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective8 cited
    • 2024The role of value co-creation on retailer loyalty and omni-channel shopping frequency7 cited