References

• 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
• 1988On the Evaluation of Structural Equation Models26,139 cited
• 1990Comparative fit indexes in structural models.25,213 cited
• 2003Evolving to a New Dominant Logic for Marketing14,777 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
• 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics9,798 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
• 1999Experiential Marketing2,989 cited
• 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
• 1985Problems and Strategies in Services Marketing2,819 cited
• 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
• 2003Brand Synthesis: The Multidimensionality of Brand Knowledge