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The role of musical priming in brand recall
16 references·2 citing·45 second hop
The role of musical priming in brand recall (2019)The role of musical priming in brand reca…Gender Differences in Emotional Response: Inconsistency between Experience and Expressivity (2016)Gender Differences in Emotion…The Conceptual Act Theory: A Précis (2014)The Conceptual Act Theory: A …Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Predicting Advertising succes…How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix (2014)How Brand Awareness Relates t…Current and potential methods for measuring emotion in tourism experiences: a review (2014)Current and potential methods…The relation between valence and arousal in subjective experience. (2012)The relation between valence …Neuromarketing: The New Science of Consumer Behavior (2011)Neuromarketing: The New Scien…How brand awareness relates to market outcome, brand equity, and the marketing mix (2011)How brand awareness relates t…Measures of emotion: A review (2009)Measures of emotion: A reviewThe Power of Affect: Predicting Intention (2002)The Power of Affect: Predicti…The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements (2001)The Effects of Message Valenc…Negative video as structure: Emotion, attention, capacity, and memory (1996)Negative video as structure: …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Contextual Priming in Print Advertisements (1990)The Effects of Contextual Pri…Empirical validation of affect, behavior, and cognition as distinct components of attitude. (1984)Empirical validation of affec…Marketing communication and the hierarchy-of-effects (1973)Marketing communication and t…Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach (2025)Neuromarketing and the Market…An Exploration of the Effect of Background Music in Retail Stores on Moroccan Consumers’ Perceptions and Behaviors (2022)An Exploration of the Effect …An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity (2013)Young consumers’ insights on brand equity (2015)Evaluating the influence of YouTube advertising for attraction of young customers (2016)The expression of the emotions in man and animals. (1872)A circumplex model of affect. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2009Measures of emotion: A review2,075 cited
  • 1984Empirical validation of affect, behavior, and cognition as distinct components of attitude.1,438 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior663 cited
  • 2012The relation between valence and arousal in subjective experience.583 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2001The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements392 cited
  • 1996Negative video as structure: Emotion, attention, capacity, and memory392 cited
  • 2016Gender Differences in Emotional Response: Inconsistency between Experience and Expressivity382 cited
  • 2011How brand awareness relates to market outcome, brand equity, and the marketing mix366 cited
  • 2002The Power of Affect: Predicting Intention344 cited
  • 2014The Conceptual Act Theory: A Précis295 cited
  • 1973Marketing communication and the hierarchy-of-effects275 cited
  • 2014How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix271 cited

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1990
The Effects of Contextual Priming in Print Advertisements
269 cited
  • 2014Current and potential methods for measuring emotion in tourism experiences: a review268 cited
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    • 2025Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach7 cited
    • 2022An Exploration of the Effect of Background Music in Retail Stores on Moroccan Consumers’ Perceptions and Behaviors6 cited