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Opportunities for ethnographic methodologies in B2B service research
16 references·3 citing·41 second hop
Opportunities for ethnographic methodologies in B2B service research (2019)Opportunities for ethnographic methodolog…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Service Research Priorities in a Rapidly Changing Context (2015)Service Research Priorities i…The Role of Customer Engagement Behavior in Value Co-Creation (2014)The Role of Customer Engageme…Services, industry evolution, and the competitive strategies of product firms (2014)Services, industry evolution,…How Smart, Connected Products Are Transforming Competition (2014)How Smart, Connected Products…Decision-driven marketing (2014)Decision-driven marketingHybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully (2011)Hybrid Offerings: How Manufac…Customer Engagement (2011)Customer EngagementMoving Forward and Making a Difference: Research Priorities for the Science of Service (2010)Moving Forward and Making a D…Ethnography, Reality, and Truth: The Vital Need for Studies of ‘How Things Work’ in Organizations and Management (2010)Ethnography, Reality, and Tru…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Critical realism in case study research (2009)Critical realism in case stud…Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)Rethinking Customer Solutions…Grounded theory, ethnography and phenomenology (2005)Grounded theory, ethnography …Using case methods in the study of contemporary business networks (2004)Using case methods in the stu…Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)Market-Oriented Ethnography: …Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda (2023)Advancing value-based selling…Service guarantees in an e-commerce platform: proposition of a framework based on customers' expectations, negative experiences and behavioural responses (2022)Service guarantees in an e-co…Opportunities for social activism in transformative service research: a research agenda (2022)Opportunities for social acti…The Discovery of Grounded Theory: Strategies for Qualitative Research. 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References

  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2014How Smart, Connected Products Are Transforming Competition2,600 cited
  • 2010Moving Forward and Making a Difference: Research Priorities for the Science of Service1,545 cited
  • 2015Service Research Priorities in a Rapidly Changing Context1,469 cited
  • 2007Rethinking Customer Solutions: From Product Bundles to Relational Processes1,376 cited
  • 2009Critical realism in case study research1,234 cited
  • 2014The Role of Customer Engagement Behavior in Value Co-Creation1,219 cited
  • 2004Using case methods in the study of contemporary business networks1,071 cited
  • 1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation1,027 cited
  • 2011Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully1,010 cited
  • 2005Grounded theory, ethnography and phenomenology942 cited
  • 2014Decision-driven marketing694 cited
  • 2014Services, industry evolution, and the competitive strategies of product firms

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480 cited
  • 2010Ethnography, Reality, and Truth: The Vital Need for Studies of ‘How Things Work’ in Organizations and Management461 cited
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    • 2022Opportunities for social activism in transformative service research: a research agenda19 cited