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Is showrooming really so terrible? start understanding showroomers

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References

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2016Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch278 cited

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2019

Combining channels to make smart purchases: The role of webrooming and showrooming

277 cited

2013Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories230 cited

Cited by

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2021Price, online coupon, and store service effort decisions under different omnichannel retailing models61 cited
2020Mobile-assisted showroomers: Understanding their purchase journey and personalities58 cited
2021The use of mobile devices in‐store and the effect on shopping experience: A systematic literature review and research agenda55 cited
2021Diversified Online Review Websites as Accelerators for Online Impulsive Buying: The Moderating Effect of Price Dispersion53 cited
2021How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse52 cited
2020Consumer cross-channel behaviour: is it always planned?52 cited
2021Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness51 cited
2022Revisiting the showrooming effect on online and offline retailers: The strategic role of in-store service49 cited
2021Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework48 cited
2021Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour46 cited
2023Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality45 cited
2024Unravelling the customer journey: A conceptual framework and research agenda38 cited
2020Investigating consumers' path to showrooming: a perceived value-based perspective31 cited
2021Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model28 cited