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DIRECT AND INDIRECT EFFECTS OF OPERANT RESOURCES ON CO-CREATION EXPERIENCE: EMPIRICAL EVIDENCE FROM AIRBNB CONSUMERS
16 references·1 citing·38 second hop
DIRECT AND INDIRECT EFFECTS OF OPERANT RESOURCES ON CO-CREATION EXPERIENCE: EMPIRICAL EVIDENCE FROM AIRBNB CONSUMERS (2020)DIRECT AND INDIRECT EFFECTS OF OPERANT RE…Welcome to the experience economy (2019)Welcome to the experience eco…Customer value co-creation behavior: Scale development and validation (2012)Customer value co-creation be…On value and value co-creation: A service systems and service logic perspective (2008)On value and value co-creatio…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…Service-dominant logic: reactions, reflections and refinements (2006)Service-dominant logic: react…Competing through service: Insights from service-dominant logic (2006)Competing through service: In…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Welcome to the experience economy. (1998)Welcome to the experience eco…Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Social Capital, Intellectual …The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…17 YEARS OF SERVICE-DOMINANT LOGIC: VARGO AND LUSCH’S CONTRIBUTIONS (2021)17 YEARS OF SERVICE-DOMINANT …Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)E-S-QUAL (2004)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)From value chain to value constellation: designing interactive strategy. (1993)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Institutions and axioms: an extension and update of service-dominant logic (2015)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Managing the co-creation of value (2007)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Communication and Control Processes in the Delivery of Service Quality (1988)Exploring the essence of memorable tourism experiences (2011)Value co-creation: concept and measurement (2014)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Social capital, knowledge acquisition, and knowledge exploitation in young technology‐based firms (2001)Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation1 (2005)Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1 (2005)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1998Social Capital, Intellectual Capital, and the Organizational Advantage7,110 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
  • 1998Welcome to the experience economy.3,099 cited
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  • 2006Service-dominant logic: reactions, reflections and refinements1,868 cited
  • 2006Competing through service: Insights from service-dominant logic1,704 cited
  • 2012Customer value co-creation behavior: Scale development and validation1,675 cited
  • 2006

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The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
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  • 202117 YEARS OF SERVICE-DOMINANT LOGIC: VARGO AND LUSCH’S CONTRIBUTIONS9 cited