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On melodic contour and number preferences: The effects of musical melody on the processing of numerical information
16 references·4 citing·40 second hop
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References

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  • 1986The Influence of Background Music on the Behavior of Restaurant Patrons936 cited
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  • 2008A Content Analysis of Music Placement in Prime-Time Television Advertising

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110 cited
  • 2014The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success92 cited
  • Cited by

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    • 2021Mitigating the negative effects of service failure through customer identification25 cited
    • 2023Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?16 cited
    • 2021More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention15 cited