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The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football
16 references·11 citing·52 second hop
The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football (2020)The power of personal brand authenticity …Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Authenticity under threat: Wh…Brand authenticity: An integrative framework and measurement scale (2014)Brand authenticity: An integr…Extended Self in a Digital World: Table 1. (2013)Extended Self in a Digital Wo…Drivers of consumer–brand identification (2012)Drivers of consumer–brand ide…Relationship quality as a predictor of B2B customer loyalty (2006)Relationship quality as a pre…Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)The Effect of Corporate Socia…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members (1995)Understanding the Bond of Ide…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Choosing a multivariate model: Noncentrality and goodness of fit. (1990)Choosing a multivariate model…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Assessing Reliability and Stability in Panel Models (1977)Assessing Reliability and Sta…TESTS OF SIGNIFICANCE IN FACTOR ANALYSIS (1950)TESTS OF SIGNIFICANCE IN FACT…Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification (2024)Brand authenticity and consum…The authentic virtual influencer: Authenticity manifestations in the metaverse (2023)The authentic virtual influen…Celebrity Capital and Social Movements: A Textual Analysis of Bollywood Celebrities’ Tweets on 2020-21 Indian Farmers’ Protest (2023)Celebrity Capital and Social …Authenticity Negotiation: How Elite Athletes (Re)Present Themselves as Personal Brands (2023)Authenticity Negotiation: How…What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies (2022)What drives digital engagemen…In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions (2022)In search of fit or authentic…Can tourist value cocreation behavior enhance tour leader love? The role of perceived value (2022)Can tourist value cocreation …Voice of the stars - exploring the outcomes of online celebrity activism (2021)Voice of the stars - explorin…The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty (2021)The effect of consumer-based …Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands (2021)Authenticity as an antecedent…Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements (2020)Understanding Chinese consume…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Organizational Images and Member Identification (1994)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Significance tests and goodness of fit in the analysis of covariance structures. 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(1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Emotional Labor in Service Roles: The Influence of Identity (1993)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)On the meaning of work: A theoretical integration and review (2010)The Presentation of Self in Everyday Life (2023)The Strength of Weak Ties (1973)Bowling alone: the collapse and revival of American community (2000)You are what you can access: Sharing and collaborative consumption online (2013)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)The future of social media in marketing (2019)Comparison of five rules for determining the number of components to retain. (1986)Factor Retention Decisions in Exploratory Factor Analysis: a Tutorial on Parallel Analysis (2004)Exploratory Factor Analysis: A Five-Step Guide for Novices (2010)The consideration of future consequences: Weighing immediate and distant outcomes of behavior. 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this work references cited by second hop

References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1989Social Identity Theory and the Organization7,973 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1977Assessing Reliability and Stability in Panel Models3,146 cited
  • 1950TESTS OF SIGNIFICANCE IN FACTOR ANALYSIS2,391 cited
  • 2013Extended Self in a Digital World: Table 1.1,691 cited
  • 2004The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits1,590 cited
  • 1990Choosing a multivariate model: Noncentrality and goodness of fit.1,439 cited
  • 1995Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members1,258 cited
  • 2018Authenticity under threat: When social media influencers need to go beyond self-presentation1,202 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 2006Relationship quality as a predictor of B2B customer loyalty1,124 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
  • 2012Drivers of consumer–brand identification888 cited
  • Cited by

    • 2023The authentic virtual influencer: Authenticity manifestations in the metaverse254 cited
    • 2022What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies156 cited
    • 2021Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands34 cited
    • 2022In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions30 cited
    • 2024Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification28 cited
    • 2020Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements25 cited
    • 2021The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty20 cited
    • 2021Voice of the stars - exploring the outcomes of online celebrity activism20 cited
    • 2022Can tourist value cocreation behavior enhance tour leader love? The role of perceived value19 cited
    • 2023Authenticity Negotiation: How Elite Athletes (Re)Present Themselves as Personal Brands16 cited
    • 2023Celebrity Capital and Social Movements: A Textual Analysis of Bollywood Celebrities’ Tweets on 2020-21 Indian Farmers’ Protest13 cited