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The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky fried chicken)
10 references·0 citing·32 second hop
The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky fried chicken) (2020)The impact of sensory branding (five sens…Sensory Marketing (2011)Sensory MarketingScent Marketing: An Overview (2011)Scent Marketing: An OverviewStrategic Brand Management (2007)Strategic Brand ManagementBroad sensory branding (2005)Broad sensory brandingInside out: How employees build value (2003)Inside out: How employees bui…Brand failures: the truth about the 100 biggest branding mistakes of all time (2003)Brand failures: the truth abo…Strategic Brand Management: A European Perspective (2002)Strategic Brand Management: A…Building Strong Brands (1995)Building Strong BrandsManaging brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Atmospherics as a Marketing Tool (1974)Atmospherics as a Marketing T…The Presentation of Self in Everyday Life. (1956)Keywords: A Vocabulary of Culture and Society (1977)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)INFLUENCE OF SENSORY STIMULI ON BRAND EXPERIENCE, BRAND EQUITY AND PURCHASE INTENTION (2017)Experience and attitude towards luxury brands consumption in an emerging market (2020)The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores (2022)Looking forwards: discursive directions in organizational change (2005)Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception (2014)Marketing hospitality (2020)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Future research directions in tourism marketing (2010)The challenges of Islamic branding: navigating emotions and halal (2011)The role of brand elements in destination branding (2016)What is in a Name Change? Re-Joycing Corporate Names to Create Corporate Brands (2006)Corporate brand orientation: What is it? What of it? (2013)Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector (2018)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Stimulating Curiosity and Consumer Experience in a Retailer (2017)Neuromarketing (2024)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Why we buy what we buy: A theory of consumption values (1991)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience (2021)
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References

  • 1995Building Strong Brands4,432 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1974Atmospherics as a Marketing Tool2,541 cited
  • 2007Strategic Brand Management1,706 cited
  • 2002Strategic Brand Management: A European Perspective300 cited
  • 2005Broad sensory branding249 cited
  • 2011Sensory Marketing174 cited
  • 2003Inside out: How employees build value129 cited
  • 2003Brand failures: the truth about the 100 biggest branding mistakes of all time88 cited
  • 2011Scent Marketing: An Overview27 cited

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