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A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention
16 references·4 citing·56 second hop
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References

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  • 2007Consumer response to retailer use of cause-related marketing: Is more fit better?457 cited
  • 2007The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility366 cited
  • 2012Choice of Cause in Cause-Related Marketing

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340 cited
  • 2012Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects337 cited
  • 2003Cause‐related marketing: how generation Y responds300 cited
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    • 2024Are AI tools better than traditional tools in literature searching? Evidence from E-commerce research17 cited
    • 2021It Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers13 cited