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Information technology and marketing: an important partnership for decades
16 references·8 citing·44 second hop
Information technology and marketing: an important partnership for decades (2020)Information technology and marketing: an …How Chief Digital Officers Promote the Digital Transformation of their Companies (2020)How Chief Digital Officers Pr…The future of marketing (2019)The future of marketingArtificial Intelligence in FinTech: understanding robo-advisors adoption among customers (2019)Artificial Intelligence in Fi…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Strategic IT Alignment: Twenty-Five Years on (2015)Strategic IT Alignment: Twent…Digital Transformation Strategies (2015)Digital Transformation Strate…Information Technology and Business-Level Strategy: Toward an Integrated Theoretical Perspective1 (2013)Information Technology and Bu…Digital Business Strategy: Toward a Next Generation of Insights (2013)Digital Business Strategy: To…Closing the Marketing Capabilities Gap (2011)Closing the Marketing Capabil…Social Media and Customer Dialog Management at Starbucks. (2010)Social Media and Customer Dia…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Understanding the Marketing Department's Influence within the Firm (2009)Understanding the Marketing D…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …The Antecedents and Consequences of Customer-Centric Marketing (2000)The Antecedents and Consequen…Experiential Marketing (1999)Experiential MarketingThe 4P Classification of the Marketing Mix Revisited (1992)The 4P Classification of the …Enterprise marketing models: Mechanisms of digital transformation (2024)Enterprise marketing models: …IT-related resources, digital marketing capabilities and business performance: moderating effects of digital orientation and technological turbulence (2023)IT-related resources, digital…Digital transformation, environmental disclosure, and environmental performance: An examination based on listed companies in heavy-pollution industries in China (2023)Digital transformation, envir…Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality (2022)Removing silos to enable data…The interplay of marketing and design (2021)The interplay of marketing an…Strategi Marketing Belah Doeren Melalui Digital Marketing Terhadap Keputusan Pembelian Dimediasi Brand Image (2021)Strategi Marketing Belah Doer…M-commerce: The nexus between mobile shopping service quality and loyalty (2021)M-commerce: The nexus between…How social enterprises gain cognitive legitimacy in the post-pandemic period? Social welfare logic and digital transformation (2021)How social enterprises gain c…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers (2017)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Marketing Management: Analysis, Planning and Control (1973)Marketing management: analysis. planning. implementation and control (2000)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Theory of value co-creation: a systematic literature review (2014)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! 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this work references cited by second hop

References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2013Digital Business Strategy: Toward a Next Generation of Insights4,375 cited
  • 1999Experiential Marketing2,989 cited
  • 2015Digital Transformation Strategies2,936 cited
  • 2011Closing the Marketing Capabilities Gap1,078 cited
  • 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
  • 2019Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers846 cited
  • 2020How Chief Digital Officers Promote the Digital Transformation of their Companies665 cited
  • 2009Understanding the Marketing Department's Influence within the Firm587 cited
  • 2010Social Media and Customer Dialog Management at Starbucks.490 cited
  • 1992The 4P Classification of the Marketing Mix Revisited447 cited
  • 2019The future of marketing379 cited
  • 2013Information Technology and Business-Level Strategy: Toward an Integrated Theoretical Perspective1372 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2015Strategic IT Alignment: Twenty-Five Years on304 cited
  • Cited by

    • 2021M-commerce: The nexus between mobile shopping service quality and loyalty157 cited
    • 2023Digital transformation, environmental disclosure, and environmental performance: An examination based on listed companies in heavy-pollution industries in China114 cited
    • 2021Strategi Marketing Belah Doeren Melalui Digital Marketing Terhadap Keputusan Pembelian Dimediasi Brand Image41 cited
    • 2022Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality40 cited
    • 2023IT-related resources, digital marketing capabilities and business performance: moderating effects of digital orientation and technological turbulence37 cited
    • 2021How social enterprises gain cognitive legitimacy in the post-pandemic period? Social welfare logic and digital transformation21 cited
    • 2021The interplay of marketing and design12 cited
    • 2024Enterprise marketing models: Mechanisms of digital transformation10 cited