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Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Evaluations
16 references·3 citing·49 second hop
Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Evaluations (2021)Differential Effect of Client-based and N…Co-creation in higher education: towards a conceptual model (2018)Co-creation in higher educati…The Psychological Mechanism of Brand Co-creation Engagement (2016)The Psychological Mechanism o…Customer value co-creation behavior: Scale development and validation (2012)Customer value co-creation be…Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance (2012)Customer co-creation of trave…The IKEA effect: When labor leads to love (2011)The IKEA effect: When labor l…Idea generation: customer co‐creation versus traditional market research techniques (2011)Idea generation: customer co‐…Service-dominant logic: reactions, reflections and refinements (2006)Service-dominant logic: react…Service providers and customers: social exchange theory and service loyalty (2005)Service providers and custome…An Update of Marketing Student Perceptions of Learning Activities: Structure, Preferences, and Effectiveness (2005)An Update of Marketing Studen…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The Case for Using Live Cases: Shifting the Paradigm in Marketing Education (2001)The Case for Using Live Cases…The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques (2000)The Additive Effects of Semis…Stalking the perfect measure of implicit self-esteem: The blind men and the elephant revisited? (2000)Stalking the perfect measure …Marketing and Exchange (1987)Marketing and ExchangeExperiential Learning : Experience as the Source of Learning and Development (1983)Experiential Learning : Exper…Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses (2024)Would You Rather . . . a Simu…The challenge of skill development through “experiencing” integrated marketing communications (2023)The challenge of skill develo…The Impact of Live Cases on Student Skill Development in Marketing Courses (2021)The Impact of Live Cases on S…Society and the Adolescent Self-Image (1965)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. 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(2003)Co-creation of tourist experiences: a literature review (2015)Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption (2016)The role of business model innovation in the hospitality industry during the COVID-19 crisis (2020)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)Service-dominant logic: continuing the evolution (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Social Identity Theory and the Organization (1989)Diffusion of Innovations 1 (2019)Do students experience transformation through co-creating curriculum in higher education? (2021)Holistic Integrated Student Development Model & Service Delivery Model – A Best Practice of Srinivas University, India (2022)Integrating Augmented Reality, Gamification, and Serious Games in Computer Science Education (2023)A Theory of Cognitive Dissonance (1957)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Mental Health Smartphone Apps: Review and Evidence-Based Recommendations for Future Developments (2016)The Effort Paradox: Effort Is Both Costly and Valued (2018)Learning Styles and Learning Spaces: Enhancing Experiential Learning in Higher Education (2005)Why Minimal Guidance During Instruction Does Not Work: An Analysis of the Failure of Constructivist, Discovery, Problem-Based, Experiential, and Inquiry-Based Teaching (2006)The ‘digital natives’ debate: A critical review of the evidence (2008)
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References

  • 1983Experiential Learning : Experience as the Source of Learning and Development33,193 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2006Service-dominant logic: reactions, reflections and refinements1,868 cited
  • 2012Customer value co-creation behavior: Scale development and validation1,675 cited
  • 2000Stalking the perfect measure of implicit self-esteem: The blind men and the elephant revisited?1,086 cited
  • 2011The IKEA effect: When labor leads to love1,044 cited
  • 2012Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance693 cited
  • 1987Marketing and Exchange520 cited
  • 2018Co-creation in higher education: towards a conceptual model380 cited
  • 2011Idea generation: customer co‐creation versus traditional market research techniques341 cited
  • 2005Service providers and customers: social exchange theory and service loyalty281 cited
  • 2016The Psychological Mechanism of Brand Co-creation Engagement274 cited
  • 2005An Update of Marketing Student Perceptions of Learning Activities: Structure, Preferences, and Effectiveness242 cited
  • 2000

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The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques
218 cited
  • 2001The Case for Using Live Cases: Shifting the Paradigm in Marketing Education187 cited
  • Cited by

    • 2021The Impact of Live Cases on Student Skill Development in Marketing Courses18 cited
    • 2024Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses18 cited
    • 2023The challenge of skill development through “experiencing” integrated marketing communications9 cited