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The Television Cult: Prevalence of Brand Placements in an Indian Reality Show
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The Television Cult: Prevalence of Brand Placements in an Indian Reality Show (2021)The Television Cult: Prevalence of Brand …The Content Analysis Guidebook (2017)The Content Analysis GuidebookEffects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations (2014)Effects of Sponsorship Disclo…Hey Mom, What’s on Your Facebook? 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References

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  • 2017The Content Analysis Guidebook9,228 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
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  • 2011Hey Mom, What’s on Your Facebook? Comparing Facebook Disclosure and Privacy in Adolescents and Adults201 cited
  • 2014Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations197 cited
  • 2004Why People Watch Reality TV188 cited
  • 2006Emotional and Cognitive Predictors of the Enjoyment of Reality-Based and Fictional Television Programming: An Elaboration of the Uses and Gratifications Perspective

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176 cited
  • 2006Product Placement: How Brands Appear on Television174 cited
  • 2000Verisimilitude or Advertising? Brand Appearances on Prime‐Time Television168 cited
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