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Monetizing the IoT Revolution
16 references·1 citing·43 second hop
Monetizing the IoT Revolution (2021)Monetizing the IoT RevolutionThe future of marketing (2019)The future of marketingPersonalized mobile marketing strategies (2019)Personalized mobile marketing…Apps, Trackers, Privacy, and Regulators: A Global Study of the Mobile Tracking Ecosystem (2018)Apps, Trackers, Privacy, and …Smartphone sensing methods for studying behavior in everyday life (2017)Smartphone sensing methods fo…Servitization and deservitization: Overview, concepts, and definitions (2017)Servitization and deservitiza…Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions (2015)Geo-Conquesting: Competitive …Regulating the Internet of Things: First Steps toward Managing Discrimination, Privacy, Security, and Consent (2014)Regulating the Internet of Th…Designing Business Models for the Internet of Things (2014)Designing Business Models for…Introduction: Privacy Self-Management and the Consent Dilemma (2013)Introduction: Privacy Self-Ma…Demographics, attitude, personality and credit card features correlate with credit card debt: A view from China (2010)Demographics, attitude, perso…The servitization of manufacturing (2009)The servitization of manufact…Behavior-Based Price Discrimination and Customer Recognition (2007)Behavior-Based Price Discrimi…The Targeting of Advertising (2005)The Targeting of AdvertisingPrivacy policies as decision-making tools (2004)Privacy policies as decision-…Creating Growth With Services (2004)Creating Growth With ServicesTECHNOLOGY AND COMPETITIVE ADVANTAGE (1985)TECHNOLOGY AND COMPETITIVE AD…Exploring the Internet of Things-Marketing Connection: A Bibliometric Review and Directions for Future Research (2024)Exploring the Internet of Thi…Servitization of business: Adding value by adding services (1988)Managing the transition from products to services (2003)Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet (2004)Product services for a resource-efficient and circular economy – a review (2013)Fifteen Years of Research on Business Model Innovation (2016)Circular business models: A review (2020)Defining and Estimating a Trading Area (1964)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)Putting one-to-one marketing to work: Personalization, customization, and choice (2008)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)The role of data privacy in marketing (2016)Advertising as Information (1974)The Role of Market Forces in Assuring Contractual Performance (1981)Price and Advertising Signals of Product Quality (1986)Targeted advertising and advertising avoidance (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)The Art of Readable Writing (1950)Privacy by Design - Principles of Privacy-Aware Ubiquitous Systems (2001)Unpacking "privacy" for a networked world (2003)Privacy in the Digital Age: a Review of Information Privacy Research in Information Systems1 (2011)Privacy and human behavior in the age of information (2015)The Economics of Privacy (2016)Breaking Free from Product Marketing (1977)Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots (2019)Organizing for digital servitization: A service ecosystem perspective (2019)Digital servitization in manufacturing: A systematic literature review and research agenda (2020)Out of the Crisis (1982)Evolving to a New Dominant Logic for Marketing (2003)The future of employment: How susceptible are jobs to computerisation? (2016)A strategic framework for artificial intelligence in marketing (2020)Algorithmic bias in data-driven innovation in the age of AI (2021)The evolving role of artificial intelligence in marketing: A review and research agenda (2021)Digital marketing: A framework, review and research agenda (2016)Artificial Intelligence in Service (2018)The future of technology and marketing: a multidisciplinary perspective (2019)Personalization in personalized marketing: Trends and ways forward (2022)Managing the co-creation of value (2007)Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully (2011)Strategic use of information technologies in the tourism industry (1998)The future eTourism intermediaries (2002)IoT powered servitization of manufacturing – an exploratory case study (2017)Big other: Surveillance Capitalism and the Prospects of an Information Civilization (2015)
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  • 2024Exploring the Internet of Things-Marketing Connection: A Bibliometric Review and Directions for Future Research6 cited