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Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising
16 references·6 citing·48 second hop
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising (2021)Measuring the Role of Uniqueness and Cons…A Meta-Analysis of When and How Advertising Creativity Works (2020)A Meta-Analysis of When and H…Does It Pay to Be Real? Understanding Authenticity in TV Advertising (2018)Does It Pay to Be Real? Under…Micro-entrepreneurs, Dependent Contractors, and Instaserfs: Understanding Online Labor Platform Workforces (2017)Micro-entrepreneurs, Dependen…Brand Buzz in the Echoverse (2016)Brand Buzz in the EchoverseThe Impact of Advertising Creativity on the Hierarchy of Effects (2008)The Impact of Advertising Cre…RECALL AND PERSUASION: Does Creative Advertising Matter? (2005)RECALL AND PERSUASION: Does C…Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)Toward a General Theory of Cr…Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising (2003)Visual and Verbal Rhetorical …Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (2002)Breaking Through the Clutter:…Reliability Measures for Qualitative Data: Theory and Implications (1994)Reliability Measures for Qual…Preattentive Mere Exposure Effects (1993)Preattentive Mere Exposure Ef…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Effective television advertising : a study of 1000 commercials (1986)Effective television advertis…Confessions of an Advertising Man (1964)Confessions of an Advertising…Why advertisers should embrace event typicality and maximize leveraging of major events (2024)Why advertisers should embrac…Adbusting: How advertising altered by activists affects brands (2024)Adbusting: How advertising al…The spillover effects of positive and negative buzz on brand attitudes (2023)The spillover effects of posi…Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements (2023)Stop and smell the roses: How…Conveying brand authenticity through television advertising in a transmedia world (2023)Conveying brand authenticity …Consistency and commonality in advertising content: Helping or Hurting? (2022)Consistency and commonality i…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Audience Involvement in Advertising: Four Levels (1984)ATTITUDES AND ATTITUDE CHANGE (1997)The Value of Organizational Reputation in the Recruitment Context: A Brand‐Equity Perspective (2003)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)A Coefficient of Agreement for Nominal Scales (1960)Statistical principles in experimental design. (1962)Content Analysis: An Introduction to its Methodology. (1984)Conducting content‐analysis based literature reviews in supply chain management (2012)Demystifying Content Analysis (2020)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)Self-Perception Theory (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The case for motivated reasoning. (1990)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach (2016)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Coefficient Alpha and the Internal Structure of Tests (1951)Sabotage in the workplace: The role of organizational injustice (2002)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Advances in Consumer Research (2025)Handbook of consumer behavior (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)10.1007/978-1-4899-4485-6 (2000)Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods (2003)Colour appeal in website design within and across cultures: A multi-method evaluation (2009)What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2019)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Generalized impulse response analysis in linear multivariate models (1998)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns (2018)Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities (2019)Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator (2022)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Perceived organizational support: A review of the literature. (2002)Conceptualizing human resource management in the gig economy (2019)Gig-workers’ motivation: thinking beyond carrots and sticks (2019)The Invisible Cage: Workers’ Reactivity to Opaque Algorithmic Evaluations (2021)The Impact of Humor in Advertising: A Review (1992)The Project Ecology of Advertising: Tasks, Talents and Teams (2002)Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors (2005)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
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  • 1993Preattentive Mere Exposure Effects455 cited
  • 2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory452 cited
  • 2017Micro-entrepreneurs, Dependent Contractors, and Instaserfs: Understanding Online Labor Platform Workforces416 cited
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  • 2016Brand Buzz in the Echoverse366 cited
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  • 2005RECALL AND PERSUASION: Does Creative Advertising Matter?283 cited
  • 2003Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising253 cited
  • 2004Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence248 cited
  • 1986Effective television advertising : a study of 1000 commercials219 cited
  • 2018

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Does It Pay to Be Real? Understanding Authenticity in TV Advertising
211 cited
  • 2020A Meta-Analysis of When and How Advertising Creativity Works207 cited
  • Cited by

    • 2023Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements25 cited
    • 2022Consistency and commonality in advertising content: Helping or Hurting?22 cited
    • 2024Adbusting: How advertising altered by activists affects brands12 cited
    • 2023The spillover effects of positive and negative buzz on brand attitudes12 cited
    • 2024Why advertisers should embrace event typicality and maximize leveraging of major events7 cited
    • 2023Conveying brand authenticity through television advertising in a transmedia world7 cited