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Countering Commoditization Through Innovation: Challenges for European B2B Companies
16 references·0 citing·54 second hop
Countering Commoditization Through Innovation: Challenges for European B2B Companies (2021)Countering Commoditization Through Innova…External diffusion of B2B e-procurement and firm financial performance: role of information transparency and supply chain coordination (2020)External diffusion of B2B e-p…Ambidexterity As Practice: Individual Ambidexterity Through Paradoxical Practices (2020)Ambidexterity As Practice: In…Perspective: State‐of‐the‐Art: The Quality of Case Study Research in Innovation Management (2019)Perspective: State‐of‐the‐Art…Innovation practices of B2B manufacturers and service providers: Are they really different? (2018)Innovation practices of B2B m…The future of B2B marketing theory: A historical and prospective analysis (2017)The future of B2B marketing t…The B2B Knowledge Gap (2016)The B2B Knowledge GapTraveling into unexplored territory: Radical innovativeness and the role of networking, customers, and technologically turbulent environments (2014)Traveling into unexplored ter…The B2B Agenda: The current state of B2B marketing and a look ahead (2013)The B2B Agenda: The current s…Marketing capabilities: Antecedents and implications for B2B SME performance (2010)Marketing capabilities: Antec…Identifying Hidden Needs (2010)Identifying Hidden NeedsMarketing–sales interface configurations in B2B firms (2009)Marketing–sales interface con…Improving firm positioning through enhanced offerings and buyer–seller relationships (2006)Improving firm positioning th…The performance impact of marketing resources (2003)The performance impact of mar…Diffusion of innovations. 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References

  • 2003Diffusion of innovations.13,723 cited
  • 1998How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment1,134 cited
  • 2003The performance impact of marketing resources709 cited
  • 2010Marketing capabilities: Antecedents and implications for B2B SME performance396 cited
  • 2016The B2B Knowledge Gap380 cited
  • 2017The future of B2B marketing theory: A historical and prospective analysis281 cited
  • 2006Improving firm positioning through enhanced offerings and buyer–seller relationships271 cited
  • 2019Perspective: State‐of‐the‐Art: The Quality of Case Study Research in Innovation Management266 cited
  • 2013The B2B Agenda: The current state of B2B marketing and a look ahead207 cited
  • 2020Ambidexterity As Practice: Individual Ambidexterity Through Paradoxical Practices118 cited
  • 2009Marketing–sales interface configurations in B2B firms110 cited
  • 1983The impact of new product strategies109 cited
  • 2018Innovation practices of B2B manufacturers and service providers: Are they really different?83 cited
  • 2014Traveling into unexplored territory: Radical innovativeness and the role of networking, customers, and technologically turbulent environments64 cited

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  • 2010Identifying Hidden Needs49 cited
  • 2020External diffusion of B2B e-procurement and firm financial performance: role of information transparency and supply chain coordination47 cited
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