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A study on consumer buying behaviour for fashion and luxury brands under emotional influence
16 references·1 citing·41 second hop
A study on consumer buying behaviour for fashion and luxury brands under emotional influence (2021)A study on consumer buying behaviour for …Emotional branding speaks to consumers’ heart: the case of fashion brands (2019)Emotional branding speaks to …Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding (2013)Corporate branding, emotional…Brand emotional connection and loyalty (2012)Brand emotional connection an…The optimal ratio of acquisition and retention costs (2005)The optimal ratio of acquisit…How customers think: essential insights into the mind of the market (2003)How customers think: essentia…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Satisfaction, Repurchase Inte…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Mundane Consumption and the Self: A Social‐Identity Perspective (1993)Mundane Consumption and the S…Possessions and the Extended Self (1988)Possessions and the Extended …Impulsive consumer buying as a result of emotions (1982)Impulsive consumer buying as …A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts (1981)A Scale to Measure Self-Conce…A theory of human motivation. (1943)A theory of human motivation.Study on Effect of Consumer Age, Family Income and Family Size on Fast Fashion Consumption Pattern (2023)Study on Effect of Consumer A…The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)E‐satisfaction and e‐loyalty: A contingency framework (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Satisfaction: a behavioral perspective on the consumer (2010)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Dimensions of Consumer Expertise (1987)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)The Presentation of Self in Everyday Life. (1956)Structural equation modeling in practice: A review and recommended two-step approach. (1988)“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)Word of mouth and interpersonal communication: A review and directions for future research (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)A three-component conceptualization of organizational commitment (1991)Why we buy what we buy: A theory of consumption values (1991)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Ability of Experience Design Elements to Elicit Emotions and Loyalty Behaviors (2004)Emotional Branding and the Strategic Value of the Doppelgänger Brand Image (2005)Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing (2006)
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References

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  • 1994The Capabilities of Market-Driven Organizations6,532 cited
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  • 2013Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding164 cited

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  • 2005The optimal ratio of acquisition and retention costs127 cited
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    • 2023Study on Effect of Consumer Age, Family Income and Family Size on Fast Fashion Consumption Pattern8 cited