References

• 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
• 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1982Self-efficacy mechanism in human agency.15,974 cited
• 2003Evolving to a New Dominant Logic for Marketing14,777 cited
• 1970Back-Translation for Cross-Cultural Research14,051 cited
• 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
• 2004Co-creation experiences: The next practice in value creation6,502 cited
• 2014Internet, Phone, Mail, and Mixed‐Mode Surveys4,513 cited
• 1988The Empowerment Process: Integrating Theory and Practice4,310 cited
• 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
• 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
• 2000Multivariate Data Analysis3,570 cited
• 1992Self-Efficacy: A Theoretical Analysis of Its Determinants and Malleability3,550 cited
• 2007Managing the co-creation of value3,467 cited