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Dirichlet implications for portfolio management
16 references·1 citing·41 second hop
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References

  • 1990Double Jeopardy Revisited609 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1986Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data411 cited
  • 1959The Pattern of Consumer Purchases349 cited
  • 1997Decline and variability in brand loyalty341 cited
  • 2007A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best–worst scaling290 cited
  • 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
  • 1995Patterns of Buyer Behavior: Regularities, Models, and Extensions271 cited
  • 1989Repeat-Buying: Facts, Theory and Applications.245 cited
  • 2004Conceptualizing and measuring brand salience212 cited
  • 1994The After-Effects of Price-related Consumer Promotions201 cited
  • 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?194 cited
  • 2005Measuring Banks' Automated Service Quality: A Confirmatory Factor Analysis Approach175 cited
  • 2012The PDMA Handbook of New Product Development159 cited
  • 1995Market Share and Distribution: A Generalization, a Speculation, and Some Implications

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157 cited
  • 2015Perspective: A Review of Marketing Research on Product Design with Directions for Future Research152 cited
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    • 2023Valuing the contribution of ultra‐light buyers9 cited