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Impacto del merchandising visual en las decisiones de compra del consumidor en el punto de venta
9 references·0 citing·42 second hop
Impacto del merchandising visual en las decisiones de compra del consumidor en el punto de venta (2021)Impacto del merchandising visual en las d…Estudio Cualitativo sobre el Comportamiento del Consumidor en las Compras en Línea (2019)Estudio Cualitativo sobre el …Analyzing the Visual Merchandising Elements for the Apparel Retailers (2018)Analyzing the Visual Merchand…New Technologies Applied to the Fashion Visual Merchandising (2017)New Technologies Applied to t…Métodos científicos de indagación y de construcción del conocimiento (2017)Métodos científicos de indaga…Gestión del marketing sensorial sobre la experiencia del consumidor (2017)Gestión del marketing sensori…Neuromarketing: Ethical Implications of its Use and Potential Misuse (2016)Neuromarketing: Ethical Impli…El sector retail, los puntos de venta y el comportamiento de compra de los consumidores de la base de la pirámide en la comuna 10 de la ciudad de Medellín (2015)El sector retail, los puntos …Neuromarketing: The New Science of Consumer Behavior (2011)Neuromarketing: The New Scien…A multi‐method investigation of consumer motivations in impulse buying behavior (2000)A multi‐method investigation …What is ‘neuromarketing’? A discussion and agenda for future research (2006)Neuroeconomics: Decision Making and the Brain (2009)Neuromarketing: the hope and hype of neuroimaging in business (2010)Current and potential methods for measuring emotion in tourism experiences: a review (2014)Demystifying neuromarketing (2018)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Telling more than we can know: Verbal reports on mental processes. (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The importance of packaging attributes: a conjoint analysis approach (2007)The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention (2010)Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing (2019)Frames, Biases, and Rational Decision-Making in the Human Brain (2006)Experimental evidence of massive-scale emotional contagion through social networks (2014)Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior (2018)Fusion of EEG response and sentiment analysis of products review to predict customer satisfaction (2018)Foundations of the Metaphysics of Morals (2020)Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda (2023)Atmospherics as a Marketing Tool (1974)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Role of the eco-natural environment as an alternative attractiveness factor in malls (2019)El olfato en el marketing sensorial: estudio de caso de Zara Home (2020)Tendencias y perspectivas del marketing en las pymes (2021)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Store environment and consumer purchase behavior: Mediating role of consumer emotions (1997)Diffusion of Innovations 1 (2019)What Constitutes a Theoretical Contribution? (1989)What Theory is Not (1995)Constructing grounded theory : a practical guide through qualitative analysis (2006)La responsabilidad social en las empresas camaroneras (2020)Satisfacción laboral y compromiso organizacional de docentes en una universidad pública de Perú (2020)La Gestión Financiera y la Relación con Operaciones Logísticas en Distribuidoras de Cárnicos de Manta (2024)The influence of in-store lighting on consumers' examination of merchandise in a wine store (1994)Store atmosphere, mood and purchasing behavior (1997)Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences (2000)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Comportamiento del consumidor online y factores que intervienen en la decisión de compra en restaurantes (2021)Creencias normativas y confianza: una adaptación del modelo de aceptación tecnológica al e-commerce durante la pandemia por COVID-19 en Ecuador (2022)Comportamiento de compra del consumidor digital en Latinoamérica 2020 - 2023. Una revisión sistemática. (2024)
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References

  • 2000A multi‐method investigation of consumer motivations in impulse buying behavior856 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior706 cited
  • 2017Métodos científicos de indagación y de construcción del conocimiento639 cited
  • 2016Neuromarketing: Ethical Implications of its Use and Potential Misuse304 cited
  • 2019Estudio Cualitativo sobre el Comportamiento del Consumidor en las Compras en Línea45 cited
  • 2017Gestión del marketing sensorial sobre la experiencia del consumidor39 cited
  • 2015El sector retail, los puntos de venta y el comportamiento de compra de los consumidores de la base de la pirámide en la comuna 10 de la ciudad de Medellín10 cited
  • 2018Analyzing the Visual Merchandising Elements for the Apparel Retailers10 cited
  • 2017New Technologies Applied to the Fashion Visual Merchandising9 cited

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