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Evaluating the emerging opportunities and challenges from green marketing practices among Indian manufacturing industries
16 references·1 citing·54 second hop
Evaluating the emerging opportunities and challenges from green marketing practices among Indian manufacturing industries (2021)Evaluating the emerging opportunities and…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…Green Product Innovation in Manufacturing Firms: A Sustainability‐Oriented Dynamic Capability Perspective (2016)Green Product Innovation in M…Sustainability‐oriented Innovation: A Systematic Review (2015)Sustainability‐oriented Innov…Reinventing Marketing to Manage the Environmental Imperative (2011)Reinventing Marketing to Mana…Green marketing strategies: an examination of stakeholders and the opportunities they present (2010)Green marketing strategies: a…Sustainable consumption: green consumer behaviour when purchasing products (2009)Sustainable consumption: gree…Pro‐environmental products: marketing influence on consumer purchase decision (2008)Pro‐environmental products: m…Beyond ecolabels: what green marketing can learn from conventional marketing (2006)Beyond ecolabels: what green …Choosing the Right Green Marketing Strategy (2004)Choosing the Right Green Mark…Corporate Environmentalism: Antecedents and Influence of Industry Type (2003)Corporate Environmentalism: A…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage (2000)Environmental Marketing: A So…RESEARCH NOTES. STRATEGIC PROACTIVITY AND FIRM APPROACH TO THE NATURAL ENVIRONMENT. (1998)RESEARCH NOTES. STRATEGIC PRO…Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Enviropreneurial Marketing St…A Natural-Resource-Based View of the Firm (1995)A Natural-Resource-Based View…The Socially Conscious Consumer (1972)The Socially Conscious Consum…Implementing green HRM practices in an emerging country: Insights from managerial and nonmanagerial employees across various industries (2024)Implementing green HRM practi…The Discovery of Grounded Theory: Strategies for Qualitative Research. 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  • 2004Choosing the Right Green Marketing Strategy669 cited
  • 2006Beyond ecolabels: what green marketing can learn from conventional marketing626 cited
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    • 2024Implementing green HRM practices in an emerging country: Insights from managerial and nonmanagerial employees across various industries13 cited