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• 2019Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication486 cited
• 2011Squawking, tweeting, cooing, and hooting: analyzing the communication patterns of government agencies on Twitter252 cited
• 2014Reputations at risk: Engagement during social media crises157 cited
• 2014Crisis Communication in Public Organisations: Dimensions of Crisis Communication Revisited154 cited
• 2015Looking for digital in public relations113 cited
• 2011Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans103 cited
• 2014Public relations’ “Relationship Identity” in research: Enlightenment or illusion94 cited
• 2011Social media adoption among Turkish public relations professionals: A survey of practitioners92 cited
• 2010A Losing Strategy: The Impact of Nondisclosure in Social Media on Relationships83 cited
• 2017Information-Sharing and Community-Building: Exploring the Use of Twitter in Science Public Relations82 cited
• 2019Social media influencers, post-feminism and neoliberalism: How mum bloggers’ ‘playbour’ is reshaping public relations80 cited
• 2010Public relations and the social: How practitioners are using, or abusing, social media74 cited
• 2013Political Public Relations and the Promotion of Participatory, Transparent Government Through Social Media