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Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues
16 references·3 citing·44 second hop
Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues (2022)Seen as Green? Assessing the Salience and…Advances in Consumer Research (2025)Advances in Consumer ResearchA Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior (2025)A Glance on Changing Workplac…Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018)Misleading Consumers with Gre…Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations (2017)Consumer response to packagin…Visual fixations and the computation and comparison of value in simple choice (2010)Visual fixations and the comp…The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)The Stopping Power of Adverti…Does In-Store Marketing Work? 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this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1977Telling more than we can know: Verbal reports on mental processes.11,315 cited
  • 2010Visual fixations and the computation and comparison of value in simple choice1,406 cited
  • 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior1,228 cited
  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,036 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity780 cited
  • 2007Motivational complexity of green consumerism760 cited
  • 1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy711 cited
  • 2006Beyond ecolabels: what green marketing can learn from conventional marketing626 cited
  • 2006Consumer perceptions of product packaging560 cited
  • 2006An empirical study on the influence of environmental labels on consumers528 cited
  • 2006Green decisions: demographics and consumer understanding of environmental labels508 cited
  • 2017Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations

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493 cited
  • 2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience488 cited
  • 2018Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising483 cited
  • Cited by

    • 2024(Un)believably Green: The Role of Information Credibility in Green Food Product Communications22 cited
    • 2024Unlocking the secrets of green semiotics: The revolutionary power of eco-symbols in transforming consumer perceptions and catalyzing behavioral shifts in emerging markets14 cited
    • 2024Sustainable Economy: The Eco-Branding of an Industrial Region in Kazakhstan13 cited