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Cited by

• 1988The Impact Of Situational Factors On The Evaluation Of Hospitality Services53 cited
• 1981Segmenting buyers in different types of organizations27 cited
• 1977Exploring a complex organizational buying decision20 cited
• 1984Complaint voicing by industrial buyers20 cited
• 1982Impact of internal and external environmental stability on the existence of determinant buying rules18 cited
• 1994An investigation into the structure of the purchasing function of state-controlled enterprises17 cited
• 1977Lateral influences and vertical authority in organizational buying15 cited
• 1985Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges13 cited
• 1978A critical review of recent organizational buying research13 cited
• 1983The complex decision to select a supplier: A case study10 cited