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The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
0 references·16 citing·56 second hopsampled
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promotion and Adv…Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth (2017)Consumer–brand identification…When Shelf-Based Scarcity Impacts Consumer Preferences (2011)When Shelf-Based Scarcity Imp…The impact of brand personality and sales promotions on brand equity (2009)The impact of brand personali…Linking marketing capabilities with profit growth (2009)Linking marketing capabilitie…The influence of loyalty programme membership on customer purchase behaviour (2008)The influence of loyalty prog…Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (2007)Wearout Effects of Different …Monitoring the Dynamics of Brand Equity Using Store-Level Data (2007)Monitoring the Dynamics of Br…Advertising, Research and Development, and Systematic Risk of the Firm (2006)Advertising, Research and Dev…Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Planning Marketing-Mix Strate…Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity (2003)Smart Agents: When Lower Sear…The retail power-performance conundrum (2001)The retail power-performance …Random utility models in marketing research: a survey (2001)Random utility models in mark…Macro-Economic Determinants of Consumer Price Knowledge: A Meta-Analysis of Four Decades of Research (2001)Macro-Economic Determinants o…The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback (1999)The role of retail promotion …The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications (1999)The Dynamic Effect of Discoun…Commercial Use of UPC Scanner Data: Industry and Academic Perspectives (1999)Commercial Use of UPC Scanner…Managing Channel Profits (1983)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Consumer shopping value, satisfaction, and loyalty for retail apparel brands (2005)Consumer characteristics and demand for store brands (2007)A comprehensive model of customer trust in two retail stores (2009)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Whence Consumer Loyalty? (1999)Creating customer loyalty through service customization (2012)Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty (2019)Three decades of research on loyalty programs: A literature review and future research agenda (2020)A Theory of Cognitive Dissonance (1957)The efficacy of sales promotions in UK supermarkets: a consumer view (2002)Customizing Promotions in Online Stores (2004)A Theory of Cognitive Dissonance (2017)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures (2015)The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence (2015)The effect of social media on firm performance (2017)Sales Promotion: Concepts, Methods and Strategies (1990)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)Differential Games in Economics and Management Science (2000)Brand value creation: Analysis of the Interbrand-Business Week brand value rankings (2006)Marketing activity, blogging and sales (2012)Specification Tests in Econometrics (1978)An Industry Equilibrium Analysis of Downstream Vertical Integration (1983)Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach (2004)The role of loyalty programs in behavioral and affective loyalty (2006)An Industry Equilibrium Analysis of Downstream Vertical Integration (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Marketing management: analysis. planning. implementation and control (2000)Social media's slippery slope: challenges, opportunities and future research directions (2013)Exploring behavioural branding, brand love and brand co-creation (2016)Treating Unobserved Heterogeneity in PLS-SEM: A Multi-method Approach (2017)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Econometric Analysis of Cross Section and Panel Data (2001)Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods (2008)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Consumer-Based Brand Equity and Firm Risk (2009)Automobile Prices in Market Equilibrium (1995)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Generating global brand equity through corporate social responsibility to key stakeholders (2012)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? 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  • 2009Linking marketing capabilities with profit growth446 cited
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  • 2008The influence of loyalty programme membership on customer purchase behaviour255 cited
  • 1999The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications249 cited
  • 2003Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity239 cited
  • 2007Monitoring the Dynamics of Brand Equity Using Store-Level Data236 cited
  • 2009The impact of brand personality and sales promotions on brand equity235 cited
  • 2005Planning Marketing-Mix Strategies in the Presence of Interaction Effects227 cited
  • 1999The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback224 cited
  • 2001The retail power-performance conundrum223 cited
  • 1999Commercial Use of UPC Scanner Data: Industry and Academic Perspectives207 cited
  • 2007Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship200 cited
  • 2011When Shelf-Based Scarcity Impacts Consumer Preferences188 cited
  • 2001Macro-Economic Determinants of Consumer Price Knowledge: A Meta-Analysis of Four Decades of Research

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176 cited
  • 2017Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth166 cited
  • 2001Random utility models in marketing research: a survey166 cited