this work references cited by second hop· second hop is a sample of the most-cited connectionsReferences
- 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
- 2025Advances in Consumer Research13,264 cited
- 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
- 1980Feeling and thinking: Preferences need no inferences.8,070 cited
- 1979Cognition and Categorization5,264 cited
- 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
- 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
- 1972Imagery and Verbal Processes3,246 cited
- 1983Advances in Consumer Research2,879 cited
- 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
- 1982Using Background Music to Affect the Behavior of Supermarket Shoppers1,074 cited
- 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
- 1984Audience Involvement in Advertising: Four Levels1,017 cited
- 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
- 1973The Cognitive Processes Mediating Acceptance of Advertising466 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work