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Aufbau starker Marken durch integrierte Kommunikation
16 references·0 citing·41 second hop
Aufbau starker Marken durch integrierte Kommunikation (2019)Aufbau starker Marken durch integrierte K…Strategie und Technik der Markenführung (2017)Strategie und Technik der Mar…Strategie und Technik der Werbung (2015)Strategie und Technik der Wer…Kommunikationspolitik (2015)KommunikationspolitikStrategie und Technik der Markenführung (2014)Strategie und Technik der Mar…Internal Branding (2014)Internal BrandingThe new strategic brand management : advanced insights and strategic thinking (2012)The new strategic brand manag…Wirkung integrierter Kommunikation (2010)Wirkung integrierter Kommunik…Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (2005)Brand Sense: Build Powerful B…Akustische Reize als Instrument der Markenkommunikation (2005)Akustische Reize als Instrume…A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept (2005)A Pilot Study Testing Aspects…Understanding the Impact of Synergy in Multimedia Communications (2003)Understanding the Impact of S…Messung des Markenwertes (1997)Messung des MarkenwertesManaging Brand Portfolios: How the Leaders Do It (1994)Managing Brand Portfolios: Ho…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Dual coding theory: Retrospect and current status. (1991)Dual coding theory: Retrospec…The corporate personality: An inquiry into the nature of corporate identity (1978)The corporate personality: An…Strategies of Discourse Comprehension (1985)Mental Representations: A Dual Coding Approach (1986)Dual coding theory and education (1991)Visible embodiment: Gestures as simulated action (2008)Imagery and Verbal Processes (2013)Inner speech: Development, cognitive functions, phenomenology, and neurobiology. (2015)Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy Under Dynamic Conditions (1976)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Brands and Branding: Research Findings and Future Priorities (2006)Building strong brands in a modern marketing communications environment (2009)Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond (1988)Consumer Evaluations of Brand Extensions (1990)The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)Anti-consumption and brand avoidance (2008)Provenance associations as core values of place umbrella brands (2008)Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate brands: what are they? What of them? (2003)Corporate reputation: Meaning and measurement (2005)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Herausforderungen und Aufgaben des Markenmanagements (2005)Strategic Brand Management (2023)Emotional Branding and the Strategic Value of the Doppelgänger Brand Image (2005)Experience Marketing: Concepts, Frameworks and Consumer Insights (2011)The customer value proposition: evolution, development, and application in marketing (2017)Omni-Channel-Strategien durch Customer- Touchpoint-Management erfolgreich realisieren (2015)Why do people participate in Web surveys? Applying survey participation theory to Internet survey data collection (2015)Kulturelles Lernen im DaF/DaZ-Unterricht (2017)Die Rolle der Kommunikation in der Wertschöpfung der Unternehmung (2008)Mitarbeiterkommunikation (2008)Internal communication as power management in change processes: Study on the possibilities and the reality of change communications (2012)Communication and Control Processes in the Delivery of Service Quality (1988)Brand value co-creation in a digitalized world: An integrative framework and research implications (2015)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1991Dual coding theory: Retrospect and current status.2,286 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 2012The new strategic brand management : advanced insights and strategic thinking595 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications591 cited
  • 2015Strategie und Technik der Werbung360 cited
  • 2005Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound274 cited
  • 2015Kommunikationspolitik230 cited
  • 1978The corporate personality: An inquiry into the nature of corporate identity207 cited
  • 1994Managing Brand Portfolios: How the Leaders Do It131 cited
  • 2010Wirkung integrierter Kommunikation101 cited
  • 2005A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept79 cited
  • 2017Strategie und Technik der Markenführung61 cited
  • 1997Messung des Markenwertes43 cited
  • 2014Internal Branding41 cited
  • 2005Akustische Reize als Instrument der Markenkommunikation

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