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Use of Consumer Neuroscience in the Choice of Aromatisation as Part of the Shopping Atmosphere and a Way to Increase Sales Volume
16 references·0 citing·55 second hopsampled
Use of Consumer Neuroscience in the Choice of Aromatisation as Part of the Shopping Atmosphere and a Way to Increase Sales Volume (2022)Use of Consumer Neuroscience in the Choic…Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)Digital Sensory Marketing: In…Demystifying neuromarketing (2018)Demystifying neuromarketingThe Future of Retailing (2017)The Future of RetailingCalibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color (2016)Calibrating 30 Years of Exper…Unconscious influences on decision making: A critical review (2014)Unconscious influences on dec…The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior (2014)The Cool Scent of Power: Effe…Store Atmospherics: A Multisensory Perspective (2014)Store Atmospherics: A Multise…Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Predicting Advertising succes…Neural Mechanisms of Frustration in Chronically Irritable Children (2013)Neural Mechanisms of Frustrat…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…Customer Experience Management in Retailing: Understanding the Buying Process (2009)Customer Experience Managemen…Does it Make Sense to Use Scents to Enhance Brand Memory? (2003)Does it Make Sense to Use Sce…Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences (2000)Effects of a product display …Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)Improving the Store Environme…There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making (1995)There's Something in the Air:…Effects of ambient odors on slot‐machine usage in a las vegas casino (1995)Effects of ambient odors on s…Welcome to the experience economy. (1998)The experience economy: work is theatre & every business a stage (1999)The future of in-store technology (2019)Welcome to the experience economy (2019)Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading? (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Customer Experience Management in Retailing: An Organizing Framework (2009)Customer experience management: toward implementing an evolving marketing concept (2015)Understanding Customer Experience Throughout the Customer Journey (2016)An approach to environmental psychology (1974)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Schema Congruity as a Basis for Product Evaluation (1989)Mall atmospherics: the interaction effects of the mall environment on shopping behavior (2004)The impact of servicescape on quality perception (2005)Frontiers of the marketing paradigm in the third millennium (2011)The Framing of Decisions and the Psychology of Choice (1981)Dual-Processing Accounts of Reasoning, Judgment, and Social Cognition (2007)Thinking, Fast and Slow (2011)Awareness of implicit attitudes. 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(1994)Pleasure principles: A review of research on hedonic consumption (2012)Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Understanding Attitudes and Predicting Social Behavior (1980)How to Design and Evaluate Research in Education (1990)Atmospherics, Service Encounters and Consumer Decision Making: An Integrattve Perspective (2002)Understanding the use of Virtual Reality in Marketing: A text mining-based review (2018)Advances in Consumer Research (2025)Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)The Influence of Store Environment on Quality Inferences and Store Image (1994)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)The theme park experience: An analysis of pleasure, arousal and satisfaction (2004)Influencing behaviour: The mindspace way (2011)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions (2017)The Role of Big Data and Predictive Analytics in Retailing (2017)Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers (2019)The future of technology and marketing: a multidisciplinary perspective (2019)Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)Atmospherics as a Marketing Tool (1974)Possessions and the Extended Self (1988)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)A broad overview of interactive digital marketing: A bibliometric network analysis (2021)Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)
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References

  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2017The Future of Retailing1,192 cited
  • 2009Customer Experience Management in Retailing: Understanding the Buying Process961 cited
  • 1996Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?883 cited
  • 2014Store Atmospherics: A Multisensory Perspective666 cited
  • 2014Unconscious influences on decision making: A critical review651 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2018Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience506 cited
  • 1995There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making413 cited
  • 2000Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences287 cited
  • 2016Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color267 cited
  • 2018Demystifying neuromarketing257 cited
  • 2003Does it Make Sense to Use Scents to Enhance Brand Memory?253 cited
  • 1995Effects of ambient odors on slot‐machine usage in a las vegas casino

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235 cited
  • 2014The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior227 cited
  • 2013Neural Mechanisms of Frustration in Chronically Irritable Children212 cited
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