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Reklamlarda ünlü desteği algısının satın alma niyeti üzerindeki etkisinde marka sadakati ve marka güvenilirliğinin aracılık etkisi

16 references·0 citing·44 second hop

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References

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2019Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework247 cited
2020Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong198 cited
2019

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The Impact of Perceived Brand Globalness on Consumers’ Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnam

147 cited

2013Effect of celebrity endorsement on tourists’ perception of corporate image, corporate credibility and corporate loyalty143 cited

2019The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility127 cited

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