References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
• 2003Customer loyalty and customer loyalty programs871 cited
• 2008Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment537 cited
• 2001Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship457 cited
• 2013Branding athletes: Exploration and conceptualization of athlete brand image362 cited
• 2005The influence of corporate image on consumer trust359 cited
• 2001Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty347 cited
• 2014Influences of Cocreation on Brand Experience258 cited
• 2006Development of a Scale to Measure Team Brand Associations in Professional Sport235 cited
• 2012Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective225 cited
• 2011Corporate image, loyalty, and commitment in the consumer travel industry166 cited
• 2007Online corporate brand image, satisfaction and loyalty112 cited
• 2004The Effect of Corporate Image in the Formation of Customer Loyalty: An Australian Replication98 cited
• 2005The loyalty of German soccer fans: does a team's brand image matter?87 cited