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Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation
16 references·0 citing·46 second hop
Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation (2023)Cause‐related marketing in pandemic conte…The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)The impact of Covid-19 pandem…Effects of COVID-19 on business and research (2020)Effects of COVID-19 on busine…When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance (2009)When Customer Love Turns into…Customer-based corporate reputation of a service firm: scale development and validation (2007)Customer-based corporate repu…Customer betrayal and retaliation: when your best customers become your worst enemies (2007)Customer betrayal and retalia…Development and Validation of a Brand Trust Scale (2003)Development and Validation of…Dealing with betrayal in close relationships: Does commitment promote forgiveness? (2002)Dealing with betrayal in clos…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Brand trust in the context of consumer loyalty (2001)Brand trust in the context of…The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation (2000)The Reputation QuotientSM: A …Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Managing Legitimacy: Strategic and Institutional Approaches (1995)Managing Legitimacy: Strategi…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…The External Control of Organizations: A Resource Dependence Perspective (1979)The External Control of Organ…The psychology of interpersonal relations. 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(1943)Principles of Marketing (1972)The black swan: the impact of the highly improbable (2007)I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic (2020)Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework (2022)Sustainable Development Goals (SDGs) as a Framework for Corporate Social Responsibility (CSR) (2022)Market-Driven Versus Driving Markets (2000)It's all B2B…and beyond: Toward a systems perspective of the market (2010)Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach (2020)The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Corporate reputation: Meaning and measurement (2005)Corporate Reputation: The Definitional Landscape (2006)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Organizing and the Process of Sensemaking (2005)
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References

  • 1995Managing Legitimacy: Strategic and Institutional Approaches19,858 cited
  • 1979The External Control of Organizations: A Resource Dependence Perspective9,172 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2020Effects of COVID-19 on business and research2,021 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2020The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy1,456 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited
  • 2000The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation1,300 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 2009When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance980 cited
  • 2007Customer-based corporate reputation of a service firm: scale development and validation899 cited
  • 2003Development and Validation of a Brand Trust Scale

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874 cited
  • 2002Dealing with betrayal in close relationships: Does commitment promote forgiveness?810 cited
  • 2007Customer betrayal and retaliation: when your best customers become your worst enemies808 cited
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