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Value propositions in KIBS : How to facilitate the communication of value?
16 references·0 citing·47 second hop
Value propositions in KIBS : How to facilitate the communication of value? (2023)Value propositions in KIBS : How to facil…The customer value proposition: evolution, development, and application in marketing (2017)The customer value propositio…Applied Thematic Analysis (2012)Applied Thematic AnalysisValue co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process (2011)Value co-creation in knowledg…Case study research: design and methods (2011)Case study research: design a…A stakeholder perspective of the value proposition concept (2011)A stakeholder perspective of …WHAT IS A PROFESSIONAL SERVICE FIRM? TOWARD A THEORY AND TAXONOMY OF KNOWLEDGE-INTENSIVE FIRMS. (2010)WHAT IS A PROFESSIONAL SERVIC…Value propositions as communication practice: Taking a wider view (2010)Value propositions as communi…Service-dominant logic: reactions, reflections and refinements (2006)Service-dominant logic: react…Qualitative research in marketing (2005)Qualitative research in marke…Knowledge intensive business services: prospects and policies (2005)Knowledge intensive business …New service development: learning from and with customers (2004)New service development: lear…Systematic combining: an abductive approach to case research (2002)Systematic combining: an abdu…A customer‐oriented new service development process (2002)A customer‐oriented new servi…Product services: from a service supporting the product to a service supporting the client (2001)Product services: from a serv…Processes of a case study methodology for postgraduate research in marketing (1998)Processes of a case study met…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Evolving to a New Dominant Logic for Marketing (2003)Value co-creation: concept and measurement (2014)Managing Co‐creation Design: A Strategic Approach to Innovation (2015)Servitization and deservitization: Overview, concepts, and definitions (2017)An Introduction to Qualitative Research (2023)Breaking Free from Product Marketing (1977)Case Study Research: Design and Methods (1984)Qualitative evaluation and research methods (1990)Key strategies for the successful involvement of customers in the co‐creation of new technology‐based services (2008)Value in use through service experience (2008)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. 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(2001)Case Study Research (2004)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2009)Market Orientation: Antecedents and Consequences (1993)The cornerstones of competitive advantage: A resource‐based view (1993)Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions (2019)Designing conceptual articles: four approaches (2020)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm (2000)Using case studies in research (2002)Using case methods in the study of contemporary business networks (2004)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)One size fits all? 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References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 2011Case study research: design and methods21,904 cited
  • 2012Applied Thematic Analysis8,537 cited
  • 2002Systematic combining: an abductive approach to case research4,931 cited
  • 2006Service-dominant logic: reactions, reflections and refinements1,887 cited
  • 2010WHAT IS A PROFESSIONAL SERVICE FIRM? TOWARD A THEORY AND TAXONOMY OF KNOWLEDGE-INTENSIVE FIRMS.1,081 cited
  • 1998Processes of a case study methodology for postgraduate research in marketing996 cited
  • 2011Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process773 cited
  • 2002A customer‐oriented new service development process600 cited
  • 2017The customer value proposition: evolution, development, and application in marketing572 cited
  • 2001Product services: from a service supporting the product to a service supporting the client556 cited
  • 2004New service development: learning from and with customers536 cited
  • 2005Qualitative research in marketing523 cited
  • 2011A stakeholder perspective of the value proposition concept465 cited
  • 2005Knowledge intensive business services: prospects and policies

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438 cited
  • 2010Value propositions as communication practice: Taking a wider view431 cited
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