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Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand
16 references·2 citing·56 second hop
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References

  • 2014Comparative Politics and the Synthetic Control Method2,415 cited
  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
  • 2006Determinants of retail patronage: A meta-analytical perspective732 cited
  • 2017Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits616 cited
  • 2012Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time533 cited
  • 2001Examining the Impact of Destructive Acts in Marketing Channel Relationships507 cited
  • 2002Themed flagship brand stores in the new millennium421 cited
  • 1997A Model of Retail Formats Based on Consumers' Economizing on Shopping Time336 cited
  • 2015Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment312 cited
  • 2013The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity265 cited
  • 2009Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images236 cited
  • 2019Branding in the era of digital (dis)intermediation225 cited
  • 2016Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail215 cited
  • 2006On manufacturers complementing the traditional retail channel with a direct online channel

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214 cited
  • 2003Clicks and Mortar: The Effect of On-line Activities on Off-line Sales199 cited
  • 2006Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter191 cited
  • Cited by

    • 2024Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage13 cited
    • 2024Conceptualizing digital service: coconstitutive essence and value cocreation dynamics11 cited