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Valuing the contribution of ultra‐light buyers
16 references·1 citing·44 second hop
Valuing the contribution of ultra‐light buyers (2023)Valuing the contribution of ultra‐light b…Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing (2020)Why systematic review papers …Price Promotion for Emotional Impact (2014)Price Promotion for Emotional…A Framework for Conceptual Contributions in Marketing (2011)A Framework for Conceptual Co…Consumer characteristics and demand for store brands (2007)Consumer characteristics and …Consumer perceptions of store brands versus national brands (2005)Consumer perceptions of store…The Three Faces of Consumer Promotions (2004)The Three Faces of Consumer P…Assessing Marketing Performance: Reasons for Metrics Selection (2004)Assessing Marketing Performan…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Building Store Loyalty through Store Brands (2000)Building Store Loyalty throug…Determinants of store brand choice: a behavioral analysis (1997)Determinants of store brand c…What's in a name? The moderating role of public self-consciousness on the relation between brand label and brand preference. (1993)What's in a name? The moderat…Repeat-Buying: Facts, Theory and Applications. (1991)Repeat-Buying: Facts, Theory …Double Jeopardy Revisited (1990)Double Jeopardy RevisitedRepeat-Buying: Facts, Theory and Applications. (1989)Repeat-Buying: Facts, Theory …The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…How Important to Marketing Strategy Is the "Heavy User"? (1964)How Important to Marketing St…How Heterogeneous Are Music Genre Listeners? (2025)How Heterogeneous Are Music G…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Modelling consumer responses to an apparel store brand: Store image as a risk reducer (2009)The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets (2011)Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products (2013)Building Strong Brands (1995)‘Building Strong Brands’ (1996)Market Segmentation: Conceptual and Methodological Foundations (1997)A Comparison of Online and Offline Consumer Brand Loyalty (2003)Customer loyalty and customer loyalty programs (2003)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Dimensions of Consumer Expertise (1987)Qualitative Response Models: A Survey (1994)Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation (2010)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics (2007)The use of Web analytics for digital marketing performance measurement (2015)What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement (2016)Advertising as Information (1974)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Price-Induced Patterns of Competition (1989)Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)Systematic Reviews and Meta-Analysis (2008)Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies (2015)Marketing research on Mobile apps: past, present and future (2021)Memorable tourism experience: A review and research agenda (2022)Review Research as Scientific Inquiry (2022)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Possessions and the Extended Self (1988)Literature review as a research methodology: An overview and guidelines (2019)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty (2003)The relative strength of affective commitment in securing loyalty in service relationships (2006)Effects of service quality and food quality: The moderating role of atmospherics in an ethnic restaurant segment (2010)Do Customer Loyalty Programs Really Work (1997)Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication (2000)Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)
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References

  • 2011A Framework for Conceptual Contributions in Marketing1,538 cited
  • 2000Building Store Loyalty through Store Brands684 cited
  • 1990Double Jeopardy Revisited609 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1991Repeat-Buying: Facts, Theory and Applications.418 cited
  • 2020Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing312 cited
  • 2005Consumer perceptions of store brands versus national brands269 cited
  • 1997Determinants of store brand choice: a behavioral analysis268 cited
  • 2004Assessing Marketing Performance: Reasons for Metrics Selection251 cited
  • 1989Repeat-Buying: Facts, Theory and Applications.245 cited
  • 2007Consumer characteristics and demand for store brands211 cited
  • 2004The Three Faces of Consumer Promotions178 cited
  • 2014Price Promotion for Emotional Impact154 cited
  • 1964How Important to Marketing Strategy Is the "Heavy User"?147 cited
  • 1993

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What's in a name? The moderating role of public self-consciousness on the relation between brand label and brand preference.
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