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Analysing effective social media communication in higher education institutions
16 references·1 citing·53 second hopsampled
Analysing effective social media communication in higher education institutions (2023)Analysing effective social media communic…Communicating Corporate Social Responsibility on Social Media (2016)Communicating Corporate Socia…Influence of Facebook brand-page posts on online engagement (2015)Influence of Facebook brand-p…Social media usage and organizational performance: Reflections of Malaysian social media managers (2014)Social media usage and organi…Is using social media “good” for the public relations profession? A critical reflection (2014)Is using social media “good” …Dialogic Engagement: Clarifying Foundational Concepts (2014)Dialogic Engagement: Clarifyi…The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation (2013)The Impact of Interactive Cor…Online engagement factors on Facebook brand pages (2013)Online engagement factors on …The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2012)The Effect of Customers' Soci…Assessing dialogic communication through the Internet in Spanish museums (2012)Assessing dialogic communicat…Revisiting the concept “dialogue” in public relations (2011)Revisiting the concept “dialo…The potential of Web sites as a relationship building tool for charitable fundraising NPOs (2008)The potential of Web sites as…Identity based views of the corporation (2008)Identity based views of the c…Communicating Corporate Social Responsibility on the Internet (2007)Communicating Corporate Socia…Toward a dialogic theory of public relations (2002)Toward a dialogic theory of p…Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability (2002)Content Analysis in Mass Comm…Building dialogic relationships through the world wide web (1998)Building dialogic relationshi…Exploring the Influence of Perceived Usefulness and Perceived Ease of Use on Technology Engagement of Business Administration Instructors (2024)Exploring the Influence of Pe…The Invention of Tradition (1986)An Integrative Theory of Intergroup Conflict (2000)The Social Identity Theory of Intergroup Behavior (2004)Corporate social responsibility: a corporate marketing perspective (2011)The social identity theory of leadership: Theoretical origins, research findings, and conceptual developments (2012)The Mediating Role of Customer Trust on Customer Loyalty (2013)The Commitment-Trust Theory of Relationship Marketing (1994)Econometric Analysis of Cross Section and Panel Data (2001)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Social Media Marketing: A Literature Review and Implications (2016)The Role of Marketer-Generated Content in Customer Engagement Marketing (2019)“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce (2020)I and Thou (1923)Moral Consciousness and Communicative Action. 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Consumer Reactions to Corporate Social Responsibility (2001)Social commerce research: Definition, research themes and the trends (2016)Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States (2020)Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021)The necessary and sufficient conditions of therapeutic personality change. (1957)Public Relations: State of the Field (2004)Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Content Analysis Guidebook (2017)How do product recommendations affect impulse buying? 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References

  • 2002Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability3,054 cited
  • 2002Toward a dialogic theory of public relations1,247 cited
  • 1998Building dialogic relationships through the world wide web1,235 cited
  • 2013Online engagement factors on Facebook brand pages764 cited
  • 2014Dialogic Engagement: Clarifying Foundational Concepts711 cited
  • 2012The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation548 cited
  • 2015Influence of Facebook brand-page posts on online engagement370 cited
  • 2013The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation367 cited
  • 2014Social media usage and organizational performance: Reflections of Malaysian social media managers361 cited
  • 2008Identity based views of the corporation336 cited
  • 2007Communicating Corporate Social Responsibility on the Internet273 cited
  • 2011Revisiting the concept “dialogue” in public relations210 cited
  • 2008The potential of Web sites as a relationship building tool for charitable fundraising NPOs193 cited
  • 2014Is using social media “good” for the public relations profession? A critical reflection186 cited

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2016
Communicating Corporate Social Responsibility on Social Media
185 cited
  • 2012Assessing dialogic communication through the Internet in Spanish museums129 cited
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    • 2024Exploring the Influence of Perceived Usefulness and Perceived Ease of Use on Technology Engagement of Business Administration Instructors10 cited