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Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China
16 references·1 citing·51 second hop
Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China (2023)Extension of heritage brands and consumer…The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value (2021)The effects of social commerc…Authenticity in branding – exploring antecedents and consequences of brand authenticity (2017)Authenticity in branding – ex…Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists (2015)Pop culture, destination imag…Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition (2013)Missing Ingredients in Metaph…The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace (2011)The young adult cohort in eme…Extending Culturally Symbolic Brands: A Blessing or a Curse? (2011)Extending Culturally Symbolic…Threats to the External Validity of Brand Extension Research (2001)Threats to the External Valid…The impact of parent brand attribute associations and affect on brand extension evaluation (2001)The impact of parent brand at…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Leisure Involvement Revisited: Conceptual Conundrums and Measurement Advances (1997)Leisure Involvement Revisited…How Enduring and Situational Involvement Combine to Create Involvement Responses (1992)How Enduring and Situational …Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Post-purchase product satisfaction: Incorporating the effects of involvement and time (1991)Post-purchase product satisfa…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Measuring the Involvement Construct (1985)Measuring the Involvement Con…The effects of brand heritage and brand innovation on extended product purchase intentions for corporate heritage brands: a yin–yang perspective (2025)The effects of brand heritage…A theory of human motivation. (1943)Motivation and Personality (1997)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. 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How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Advances in Consumer Research (1983)The relationship among tourists’ involvement, place attachment and interpretation satisfaction in Taiwan’s national parks (2003)Effects of place attachment on users’ perceptions of social and environmental conditions in a natural setting (2004)Environmentally responsible behavior in ecotourism: Antecedents and implications (2013)A Theory of Social Comparison Processes (1954)Telling more than we can know: Verbal reports on mental processes. (1977)Feeling and thinking: Preferences need no inferences. (1980)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)How mental systems believe. (1991)Scepticism and uncertainty about climate change: Dimensions, determinants and change over time (2011)The Presentation of Self in Everyday Life. (1956)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)eSports – Competitive sports or recreational activity? (2017)The role of brand authenticity in developing brand trust (2018)Brand authenticity: 25 Years of research (2021)A circumplex model of affect. (1980)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Bleisure: motivations and typologies (2017)Influence of celebrity involvement on place attachment: role of destination image in film tourism (2017)The relationships among nostalgic emotion, destination images and tourist behaviors: An empirical study of Istanbul (2019)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)
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References

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  • 1985Measuring the Involvement Construct6,012 cited
  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
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  • 1997Leisure Involvement Revisited: Conceptual Conundrums and Measurement Advances435 cited
  • 2001Threats to the External Validity of Brand Extension Research397 cited
  • 2001The impact of parent brand attribute associations and affect on brand extension evaluation319 cited
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  • 1991Post-purchase product satisfaction: Incorporating the effects of involvement and time200 cited
  • 2013Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition

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167 cited
  • 2011The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace160 cited
  • 2011Extending Culturally Symbolic Brands: A Blessing or a Curse?121 cited
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    • 2025The effects of brand heritage and brand innovation on extended product purchase intentions for corporate heritage brands: a yin–yang perspective8 cited