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Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
16 references·6 citing·39 second hop
Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations (2023)Sustainability starts from within: A crit…Saturation in qualitative research: exploring its conceptualization and operationalization (2017)Saturation in qualitative res…Member Checking (2016)Member CheckingThe Utility of Template Analysis in Qualitative Psychology Research (2015)The Utility of Template Analy…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…Seeking Qualitative Rigor in Inductive Research (2012)Seeking Qualitative Rigor in …Interviews – Learning the Craft of Qualitative Research Interviewing (2012)Interviews – Learning the Cra…Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…Strategic management a stakeholder approach (2010)Strategic management a stakeh…Conceptualizing a “Sustainability Business Model” (2008)Conceptualizing a “Sustainabi…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…How Many Interviews Are Enough? (2005)How Many Interviews Are Enoug…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Qualitative Data Analysis: A Methods Sourcebook (1988)Qualitative Data Analysis: A …A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…The Interpretation of Cultures (1974)The Interpretation of CulturesDynamic capabilities and multi-sided platforms: Fostering organizational agility, flexibility, and resilience in B2B service ecosystems (2025)Dynamic capabilities and mult…Business Model Innovation through AI Adaptation: The Role of Strategic Human Resources Management (2025)Business Model Innovation thr…The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand (2024)The co-existence of brand val…Mindfully fashioned: Sustaining style through product value retention (2024)Mindfully fashioned: Sustaini…Data-related tensions in digital servitization ecosystems: A systematic literature review (2024)Data-related tensions in digi…Co-creating sustainable value within a social enterprise: The case of digital homes housing association (2024)Co-creating sustainable value…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Naturalistic inquiry (1985)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Process Studies of Change in Organization and Management: Unveiling Temporality, Activity, and Flow (2013)Digital transformation by SME entrepreneurs: A capability perspective (2017)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Behavioral Consequences of Service Quality (1996)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Qualitative research and evaluation methods (1980)Qualitative inquiry and research design: choosing among five traditions. (1998)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period (2018)To saturate or not to saturate? Questioning data saturation as a useful concept for thematic analysis and sample-size rationales (2019)How to use and assess qualitative research methods (2020)Thematic Analysis (2017)A simple method to assess and report thematic saturation in qualitative research (2020)The Coding Manual for Qualitative Researchers (2022)Managing Legitimacy: Strategic and Institutional Approaches (1995)Framing Processes and Social Movements: An Overview and Assessment (2000)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)
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References

  • 2010Strategic management a stakeholder approach24,023 cited
  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 2005How Many Interviews Are Enough?20,704 cited
  • 1988Qualitative Data Analysis: A Methods Sourcebook20,700 cited
  • 1974The Interpretation of Cultures19,154 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2012Seeking Qualitative Rigor in Inductive Research13,176 cited
  • 2017Saturation in qualitative research: exploring its conceptualization and operationalization11,995 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2012Interviews – Learning the Craft of Qualitative Research Interviewing4,535 cited
  • 2016Member Checking3,951 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,577 cited
  • 2015The Utility of Template Analysis in Qualitative Psychology Research1,917 cited
  • 2008

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Conceptualizing a “Sustainability Business Model”
1,466 cited

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  • 2025Business Model Innovation through AI Adaptation: The Role of Strategic Human Resources Management57 cited
  • 2025Dynamic capabilities and multi-sided platforms: Fostering organizational agility, flexibility, and resilience in B2B service ecosystems37 cited
  • 2024Data-related tensions in digital servitization ecosystems: A systematic literature review32 cited
  • 2024Mindfully fashioned: Sustaining style through product value retention25 cited
  • 2024The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand23 cited
  • 2024Co-creating sustainable value within a social enterprise: The case of digital homes housing association10 cited