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Digitalization of market interactions of Russian enterprises
16 references·0 citing·46 second hop
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References

  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2009Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists2,574 cited
  • 2017The Future of Retailing1,192 cited
  • 2015Customer experience management: toward implementing an evolving marketing concept1,039 cited
  • 2016Creating Enduring Customer Value827 cited
  • 2015Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration670 cited
  • 2011Innovations in Retail Business Models593 cited
  • 2015The Impact of Cross-Channel Integration on Retailers’ Sales Growth570 cited
  • 2017The Role of Big Data and Predictive Analytics in Retailing516 cited
  • 2012The effects of retail channel integration through the use of information technologies on firm performance403 cited
  • 2018Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience

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377 cited
  • 2014How to win in an Omnichannel world327 cited
  • 2019Loyalty Formation for Different Customer Journey Segments244 cited
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