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Live streaming E-commerce platform characteristics: Influencing consumer value co-creation and co-destruction behavior

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206 cited

2016Studying customers’ resource integration by service employees in interactional value co-creation187 cited

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2024Relationships among para-social interaction, perceived benefits, community commitment, and customer citizenship behavior: Evidence from a social live-streaming platform16 cited
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2025User continuance intention to use social commerce livestreaming shopping based on stimulus-organism-response theory13 cited
2025Value co-destruction behavior in peer-to-peer accommodation: evidence of dark triad, moral disengagement, and host incivility13 cited