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The Packaging Mockup Project: An experiential Learning Experience of Using Photoshop in a Branding Class
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
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  • 2014Business to business digital content marketing: marketers’ perceptions of best practice613 cited
  • 2017Sensory Aspects of Package Design357 cited
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  • 2011It's a brand new world: Teaching brand management in virtual environments38 cited
  • 2009An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure27 cited
  • 2017The BuzzFeed Marketing Challenge: An Integrative Social Media Experience24 cited
  • 2002Championing Technology in Marketing Education: Assessing the Value of a Discipline-Specific Technology Course

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16 cited
  • 2013Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative15 cited
  • 2020THE YOUTUBE SEO PROJECT: TEACHING SEARCH ENGINE OPTIMIZATION THROUGH VIDEO15 cited
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