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A Literature Review on Museum Merchandising and Branding based on Cultural Heritage Creative Design
16 references·0 citing·50 second hop
A Literature Review on Museum Merchandising and Branding based on Cultural Heritage Creative Design (2024)A Literature Review on Museum Merchandisi…Museums in the Infosphere: reshaping value creation (2021)Museums in the Infosphere: re…Examining the state of the art of audience development in museums and heritage organisations: a Systematic Literature review (2019)Examining the state of the ar…Merchandising as a Strategic Tool to Enhance and Spread Intangible Values of Cultural Resources (2018)Merchandising as a Strategic …The Cultural Dimension of Design Driven Innovation. A Perspective from the Fashion Industry (2016)The Cultural Dimension of Des…From Museum to Amusement Park: The Opportunities and Risks of Edutainment (2014)From Museum to Amusement Park…Souvenirs: What and Why We Buy (2010)Souvenirs: What and Why We BuyDesign Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (2010)Design Driven Innovation: Cha…Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (2009)Design Driven Innovation: Cha…Corporate brands with a heritage (2007)Corporate brands with a herit…An experimental investigation of the use of brand extension and co‐branding strategies in the arts (2007)An experimental investigation…New technologies and cultural consumption – edutainment is born! (2005)New technologies and cultural…Measuring nonprofit marketing strategy performance: the case of museum stores (2004)Measuring nonprofit marketing…Knowing the Public. A Review of Museum Marketing Literature and Research1 (1998)Knowing the Public. A Review …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…A marketing revolution in museums? (1995)A marketing revolution in mus…The Value of Brand Equity (1992)The Value of Brand EquityThe heritage industry: Britain in a climate of decline (1987)The convergence process in heritage tourism (2003)Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study (2008)Museums and Their Visitors (2010)Drivers, impediments and manifestations of brand orientation (2012)The Museum Experience (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Services Marketing: the Case of Museums (1994)Learning in the Museum (2002)The impact of experiential consumption cognitions and emotions on behavioral intentions (2008)Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing (2011)An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan (2013)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)Corporate identity, corporate branding and corporate reputations (2012)Effects of advertising-evoked vicarious nostalgia on brand heritage (2012)Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Values of souvenirs as commodities (2014)Progress in Shopping Tourism (2015)The Authenticity of Heritage Sites, Tourists’ Quest for Existential Authenticity, and Destination Loyalty (2016)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Beyond boredom and anxiety (1975)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Experiential Learning : Experience as the Source of Learning and Development (1983)New service bonds and customer value in customer relationship management: The case of museum visitors (2013)A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity (2018)What Drives Users to Adopt a Digital Museum? A Case of Virtual Exhibition Hall of National Costume Museum (2022)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Contemporary theory of conservation (2002)The Participatory Museum (2010)Transforming museums with technology and digital innovations: a scoping review of research literature (2023)Multisensory museum experience: an integrative view and future research directions (2024)The impact of digitalisation and digitisation in museums on memory-making (2024)Corporate Social Responsibility Reporting: A Content Analysis in Family and Non-family Firms (2014)Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovaton1 (2017)Innovation in the Era of IoT and Industry 5.0: Absolute Innovation Management (AIM) Framework (2020)Digital product innovation within four classes of innovation networks (2015)Digital Innovation Management: Reinventing Innovation Management Research in a Digital World (2017)Oslo Manual 2018 (2018)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)
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References

  • 1997Dimensions of Brand Personality5,056 cited
  • 1992The Value of Brand Equity807 cited
  • 2009Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean680 cited
  • 2010Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean678 cited
  • 2007Corporate brands with a heritage518 cited
  • 2010Souvenirs: What and Why We Buy219 cited
  • 2005New technologies and cultural consumption – edutainment is born!138 cited
  • 2004Measuring nonprofit marketing strategy performance: the case of museum stores93 cited
  • 1995A marketing revolution in museums?64 cited
  • 2021Museums in the Infosphere: reshaping value creation60 cited
  • 2007An experimental investigation of the use of brand extension and co‐branding strategies in the arts57 cited
  • 1998Knowing the Public. A Review of Museum Marketing Literature and Research156 cited
  • 2019Examining the state of the art of audience development in museums and heritage organisations: a Systematic Literature review41 cited
  • 2014From Museum to Amusement Park: The Opportunities and Risks of Edutainment41 cited
  • 2016The Cultural Dimension of Design Driven Innovation. A Perspective from the Fashion Industry

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35 cited
  • 2018Merchandising as a Strategic Tool to Enhance and Spread Intangible Values of Cultural Resources10 cited
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