References

• 1969Broadening the Concept of Marketing1,048 cited
• 2021Better Marketing for a Better World298 cited
• 2021Reimagining marketing strategy: driving the debate on grand challenges132 cited
• 2021B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review97 cited
• 2015Doing well while doing good? An integrative review of marketing criticism and response88 cited
• 2023SDG editorial: improving life on planet earth – a call to action for service research to achieve the sustainable development goals (SDGs)75 cited
• 2021The Convergence of Sustainability and Marketing: Transforming Marketing to Respond to a New World72 cited
• 2021May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World70 cited
• 2020Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World43 cited
• 2024Purpose orientation: An emerging theory transforming business for a better world36 cited
• 2021Using Macromarketing to Teach Business Sustainability31 cited

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